Senior Marketing Manager, UK/Europe

Job description

Strider Technologies delivers strategic intelligence that helps organizations make faster, more confident decisions in an increasingly complex global environment. Using cutting-edge AI and proprietary methodologies, we transform open-source data into actionable insights that help protect technology, talent, and supply chains from nation-state risks. Job Summary Strider Technologies is looking for a highly driven and strategic Senior Marketing Manager to join our UK office and help expand our presence across the UK and Europe. This role is critical to building brand awareness and generating demand among target audiences. As the sole marketing team member based in the UK, you'll work closely with the broader marketing team remotely, reporting to the Senior Director of Integrated Marketing, while leading the charge on localizing and executing integrated campaigns, amplifying our presence through regionally tailored content and events. You’ll play a critical role in shaping Strider’s go-to-market strategy across the UK and Europe, helping to scale demand generation and accelerate enterprise pipeline growth. The ideal candidate will be a self-starter with strong knowledge of the UK and European market landscape, a strategic mindset, and a bias toward action. You will represent the voice of the region within the broader marketing organization and play a key role in adapting global strategies to resonate locally. Key Responsibilities Brand Awareness & Integrated Campaign Management - Drive UK and Europe-specific initiatives that elevate brand recognition and credibility. - Own the UK and European marketing campaign calendar in alignment with global priorities. - Plan and execute integrated marketing programs tailored to the UK and European audience that drive awareness, engagement, and qualified leads. Content Localization - Strategically localize U.S.-based content to fit UK and European market norms and sensitivities and adapt campaign assets and messaging for local resonance. - Identify content gaps and partner with the global creative services team to develop regionally nuanced materials. Cross-Functional Collaboration & Tactical Execution - Work closely with the global marketing team (communications, digital marketing, marketing ops, events, creative services) to localize campaigns and ensure European programs are well integrated. - Collaborate with the global digital marketing team to support ABM and retargeting campaigns to reach strategic accounts as well as develop nurture sequences and materials to engage buyers throughout the funnel. - Collaborate with the global event team to execute regionally relevant webinars and virtual events, as well as identify and evaluate potential sponsorships or third-party event participation to boost brand visibility. - Maintain tight alignment with UK-based sales team to ensure marketing drives pipeline outcomes. Analysis & Reporting - Leverage Salesforce to measure performance, analyze pipeline movement, and optimize campaign impact of UK and Europe-specific marketing initiatives. - Provide ongoing updates and insights to the Director of Integrated Marketing on campaign progress, performance, and areas of opportunity. Qualifications - 8+ years of experience in B2B SaaS or tech marketing, with direct responsibility for regional execution in the UK or Europe. - Deep knowledge of the UK and European buyer landscape, content expectations, and channel preferences. - Ability to localize content for a UK and European audience. - Proven experience launching integrated, multi-channel marketing campaigns. - Highly autonomous and proactively identifies opportunities, taking initiative without waiting for direction and brings forward new ideas. - Deep alignment with Strider’s mission to deliver strategic intelligence, enabling organizations to protect innovation and mitigate state-sponsored risk. - Strong intellectual curiosity about global affairs and a genuine interest in current geopolitics and how those dynamics affect enterprise risk. - Strong communication and project management skills. - Familiar with Salesforce (required) and HubSpot or equivalent Marketing Automation Platform (preferred). - Comfortable working across time zones, with excellent asynchronous communication habits. - Strong attention to detail and a results-driven mindset. - Some travel will be required. Why Join Strider? - Be part of a purpose-driven organization at the forefront of protecting innovation and advancing technology in a rapidly evolving global landscape. - Collaborate with a team of experts committed to delivering transformative intelligence solutions. - Enjoy a flexible, hybrid work environment alongside competitive compensation, equity options, and robust benefits. - Embody Strider’s values by championing the mission, embracing collaboration, and driving innovation that matters. Benefits: - Competitive Compensation - Company Equity Options - Flexible PTO - Wellness Reimbursement - Comprehensive Medical, Dental, and Vision Insurance - 401(k) Plan Strider is an equal opportunity employer. We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on race, color, religion, gender, national origin, age, disability, genetic information, or any other characteristic protected by applicable law. We comply with all relevant employment laws in the locations where we operate. This commitment applies to all aspects of employment, including recruitment, hiring, promotion, compensation, and professional development.