Senior Marketing Manager - Veeva QualityOne Korea

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role Veeva QualityOne is expanding in Korea, and we are looking for a Senior Marketing Manager to help build the market for QualityOne across regulated manufacturing industries such as cosmetics, food & beverage, and chemicals. This is a hands-on, high-impact role for a marketer who can turn global product strategy into local market demand. You will work closely with the Director, QualityOne Korea and regional marketing leadership to create segment-specific campaigns, build local thought leadership, and contribute directly to pipeline growth. ### What You’ll Do - Own Korea GTM marketing execution for QualityOne, adapting global strategy to local customer segments such as cosmetics brand owners, OEM/ODMs, F&B manufacturers, and chemical manufacturers. - Create localized content and sales enablement, including Korean whitepapers, executive presentations, campaign messaging, customer stories, event themes, and sales-ready materials. - Plan and execute high-touch field programs such as executive roundtables, webinars, association events, and account-based campaigns focused on quality, supplier governance, compliance, audit readiness, and operational scalability. - Partner closely with sales to prioritize target accounts, support account planning, improve MQL-to-SQL conversion, and connect marketing activity to measurable pipeline outcomes. - Build local market awareness through Korean-language thought leadership, trade media, industry associations, partner ecosystems, and customer-facing events. - Manage campaign operations, budget, reporting, and performance analysis using marketing automation and CRM tools such as HubSpot. - Collaborate with APAC and global marketing teams to localize messaging while sharing Korea market insights back into regional and global planning. ### Requirements - 8+ years of B2B marketing experience in Korea, ideally in enterprise software, SaaS, manufacturing technology, supply chain, PLM, ERP, MES, quality, or compliance-related solutions. - Experience building demand for a new product, category, market, or business unit where brand awareness and market education were still developing. - Strong hands-on field marketing and demand generation experience, including ABM, executive events, webinars, content campaigns, and sales enablement. - Excellent Korean writing skills with the ability to create clear, executive-level content for customers, campaigns, and local thought leadership. - Proven ability to work closely with sales or business leadership and connect marketing programs to pipeline generation, conversion quality, and target-account engagement. - Strong analytical and operational discipline, including campaign measurement, budget management, and CRM/marketing automation usage. HubSpot experience is a plus. - Professional English fluency for collaboration with regional and global teams. - Bachelor’s degree or equivalent practical experience. ### Nice to Have - Experience marketing to cosmetics, consumer goods, food & beverage, chemicals, or other regulated manufacturing industries. - Familiarity with QMS, document control, supplier quality, PLM, ERP, MES, audit management, or regulatory/compliance workflows. - Prior experience as an early or founding marketer for a global B2B SaaS company in Korea. - Existing network with Korean cosmetics brand owners, OEM/ODMs, industry associations, regulatory advisors, or manufacturing technology partners.