Senior Marketing Officer - Supporter Activation

Senior Marketing Officer - Supporter Activation Contract type: 12-month Fixed Term Contract, Full Time – 35 hours per week Location: London UK UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person. Travel: UK and potential international travel. Will be required to liaise with internal stakeholders outside of the UK, in varying time zones. Salary: £41,325 per year with excellent benefits *We offer competitive, market-aligned salaries based on the grade and scope of each role. Roles are offered at the advertised starting salary, with any exceptions considered only in exceptional circumstances. Change starts with water. Change starts with you. Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future. About WaterAid We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen. About the team The Activation team sits within the Supporter Marketing team which plays a key role in our successful and innovative fundraising programme. The team is vital to the long-term income growth of the organisation; recruiting new individual givers and increasing the engagement of existing supporters through an audience led communication programme of diverse channels and products. About the role In this Senior Marketing Officer role with the Activation Team you will be responsible for the management and delivery of the Press Inserts campaigns. You will be supporting the Senior Marketing Manager and taking direct responsibility in the exploration and delivery of new campaigns, projects and channels. The role will also include support in the delivery of the DRTV and Brand programmes as well as supporting with ad hoc team requirements. It’s an exciting time to join as we look to new and exciting ways to tell our story so you’ll be working with a range of internal and external teams to drive the programme forward. In this role, you will: Work closely with multiple internal and external teams, creative and media agencies and printers. Manage key agency relationships, including liaising with account managers to deliver campaigns and projects. Be responsible for developing the strategy, analysis and reporting of ongoing Press Insert campaigns. Work with the Insight Team and creative agencies to manage and deliver audience focussed communications. Support the Senior Marketing Manager (Supporter Activation) to prepare annual plans and budgets and manage monthly cost monitoring and invoice processing. Collaborate with relevant colleagues in other departments to identify and implement new cross-working opportunities. Champion WaterAid’s commitment to equity, inclusion and safeguarding. Requirements To be successful, you will need: Proven experience in a successful direct marketing, fundraising, supporter activation and/or supporter engagement and/or customer marketing role. Experience working in a project managing role, in particular leading or supporting on the delivery of complex campaigns with multiple stakeholders.  Ability to work flexibly and independently, to manage varying competing priorities and meet strict deadlines with often changing priorities Although not essential, we’d prefer you to have: Experience of project managing direct marketing campaigns from start to finish across a range of channels, including print, telemarketing and digital. Experience of presenting to and project managing internal and external stakeholders. Experience of working in the voluntary/fundraising sector. Experience of working in a fast-paced environment and being able to work to short deadlines View the full job description here Closing date: Applications close 12:00 PM UK time on 31/08/2026. Interviews are expected to take place the week commencing 14/09/2026 How to apply: Click Apply to upload your CV and cover letter Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well. Pre‑employment screening To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check. Benefits 36 days’ holiday (including 8 Bank Holidays) Option to buy an extra 5 days’ annual leave Employer pension contribution up to 10 % Flexible and hybrid working arrangements Season ticket loan Free annual eye tests ‘Give as you Earn’ charitable giving scheme Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity) Sabbaticals One paid volunteer day each year As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break. These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances. Our People Promise We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values. Equal Opportunities We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation. Safeguarding We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks). Together, we’ll change the world through water. Join us and be part of the change!Requirements

Senior Marketing Officer - Supporter Activation

Contract type: 12-month Fixed Term Contract, Full Time – 35 hours per week

Location: London UK
UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Travel: UK and potential international travel. Will be required to liaise with internal stakeholders outside of the UK, in varying time zones.

Salary: £41,325 per year with excellent benefits

*We offer competitive, market-aligned salaries based on the grade and scope of each role. Roles are offered at the advertised starting salary, with any exceptions considered only in exceptional circumstances.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

The Activation team sits within the Supporter Marketing team which plays a key role in our successful and innovative fundraising programme. The team is vital to the long-term income growth of the organisation; recruiting new individual givers and increasing the engagement of existing supporters through an audience led communication programme of diverse channels and products.

About the role

In this Senior Marketing Officer role with the Activation Team you will be responsible for the management and delivery of the Press Inserts campaigns. You will be supporting the Senior Marketing Manager and taking direct responsibility in the exploration and delivery of new campaigns, projects and channels. The role will also include support in the delivery of the DRTV and Brand programmes as well as supporting with ad hoc team requirements.

It’s an exciting time to join as we look to new and exciting ways to tell our story so you’ll be working with a range of internal and external teams to drive the programme forward.

In this role, you will:

1. Work closely with multiple internal and external teams, creative and media agencies and printers. Manage key agency relationships, including liaising with account managers to deliver campaigns and projects.
2. Be responsible for developing the strategy, analysis and reporting of ongoing Press Insert campaigns.
3. Work with the Insight Team and creative agencies to manage and deliver audience focussed communications.
4. Support the Senior Marketing Manager (Supporter Activation) to prepare annual plans and budgets and manage monthly cost monitoring and invoice processing.
5. Collaborate with relevant colleagues in other departments to identify and implement new cross-working opportunities.
6. Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Proven experience in a successful direct marketing, fundraising, supporter activation and/or supporter engagement and/or customer marketing role.

• Experience working in a project managing role, in particular leading or supporting on the delivery of complex campaigns with multiple stakeholders. 

• Ability to work flexibly and independently, to manage varying competing priorities and meet strict deadlines with often changing priorities

Although not essential, we’d prefer you to have:

• Experience of project managing direct marketing campaigns from start to finish across a range of channels, including print, telemarketing and digital.

• Experience of presenting to and project managing internal and external stakeholders.

• Experience of working in the voluntary/fundraising sector.

• Experience of working in a fast-paced environment and being able to work to short deadlines

View the full job description here

Closing date: Applications close 12:00 PM UK time on 31/08/2026. Interviews are expected to take place the week commencing 14/09/2026

How to apply: Click Apply to upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!

Requirements

We’re an international not-for-profit, determined to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation.Since 1981, we’ve directly reached 28 million people with clean water; 28 million with decent toilets; and 26 million with good hygiene.Only by tackling these three essentials in ways that last can people change their lives for good. With our supporters and partners, we will change millions of lives for the better.

We’re an international not-for-profit, determined to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation.

Since 1981, we’ve directly reached 28 million people with clean water; 28 million with decent toilets; and 26 million with good hygiene.

Only by tackling these three essentials in ways that last can people change their lives for good. With our supporters and partners, we will change millions of lives for the better.