Senior Marketing Operations Analyst

Job description

About the Role We're looking for a Sr. Marketing Operations Analyst to be the technical backbone of our marketing team. In this role, you'll own the systems, data, and processes that power our marketing engine—from managing our marketing technology stack and optimizing lead flow to building reports that drive strategic decisions. If you enjoy solving complex problems, improving processes, and working at the intersection of technology, data, and marketing, you'll thrive here. What You'll Do Manage and optimize our marketing technology stack, including our marketing automation platform, CRM integrations, and supporting tools. Maintain accurate, reliable data across marketing and sales systems through database management, enrichment, and data governance best practices. Build, automate, and optimize lead scoring, routing, nurturing, and campaign workflows to improve marketing performance. Support the execution of email campaigns, landing pages, digital advertising, and other marketing initiatives from a technical perspective. Develop dashboards and reports that measure campaign performance, pipeline contribution, conversion rates, and marketing ROI. Partner closely with Sales to ensure marketing-qualified leads flow seamlessly through the funnel and identify opportunities for process improvements. Evaluate new marketing technologies, manage vendor relationships, and create documentation and training that enables the broader marketing team to work efficiently. What We're Looking For 4+ years of experience in Marketing Operations, Revenue Operations, or a similar analytical role. Experience administering a marketing automation platform such as HubSpot, Marketo, or Pardot, along with a CRM platform (Salesforce preferred). Strong understanding of data management, lead lifecycle processes, and marketing operations best practices. Experience building reports and dashboards that translate data into actionable business insights. Highly organized, detail-oriented, and process-driven with excellent analytical and problem-solving skills. Strong communication skills and the ability to collaborate effectively across Marketing, Sales, and Leadership. This is a full-time, in-person position in our Austin, TX office. Perks & Benefits At Closinglock, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. These benefits include: Competitive salary Equity compensation Medical, dental, vision, and life insurance Unlimited PTO 401(k) match Maternity/paternity leave Fully-subsidized downtown parking Weekly lunch stipend Full access to onsite gym and locker rooms Monthly team get-togethers (Lunches, social events, sports outings, etc) Closinglock is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Company Overview Closinglock is modernizing the real estate world’s way of transferring information and funds to eliminate wire fraud and provide a secure, easy-to-use platform for title companies, law firms, and other financial services to protect themselves and their clients from wire fraud. We act in the long-term best interests of our customers by understanding their needs and challenges. When our customers win, we win. To date, we have protected over $250B+ in funds related to residential property transactions. Closinglock’s platform has been used by clients in all 50 states and across 42 countries. Closinglock is headquartered in Austin, TX, with an office in downtown Austin. Today, the company has grown to 100+ employees across product & engineering, sales, partnerships, customer success, marketing, and finance. Mission : Simplify the real estate closing experience for all parties Vision : Provide a secure and efficient transfer of data and funds The inherent value of what we offer with our fraud prevention platform and modern payment solution for real estate is protecting a homebuyer’s largest investment in their life. We are rapidly expanding our team and are seeking exceptional talent. Our current team is comprised of top performers across the board, and we will continue to hire in this manner. We firmly believe that top performers want to work with other top performers. We have a lot of fun at work because we trust each other and respect each other's talents, abilities, and experiences. We are hyper-focused on a shared vision, and our company's strength is based on the unparalleled quality of our team. There is no limit to what we can accomplish together! Check out our website to learn more about our company.