Senior Marketing Operations Manager

Job description

**Job Title: Senior Marketing Operations Manager** **About Us:** Prompt is revolutionizing healthcare by delivering highly automated and modern software to rehab therapy businesses, the teams within, and the patients they serve. We strive to push the boundaries of what a user can expect from healthcare software. We are looking for a data-driven, systems-oriented **Senior** **Marketing Operations Manager** to join our RevOps Team and work closely with go to market Leadership. The ideal candidate has deep expertise in HubSpot, understands how to architect full-funnel marketing-to-sales workflows, and has experience managing a modern martech stack. You should be comfortable owning everything from pipeline infrastructure and reporting to tool integrations and AI-driven optimizations. This is Prompt's first dedicated operations hire to work primarily in marketing. You're deciding what the system looks like, with a marketing leader and a RevOps team who already know what they want and will get out of your way. **Responsibilities:** Funnel Performance & Conversion Optimization - Identify opportunities and leaks within the funnel to drive more demos, increase arrival rate, and accelerate sales cycles and velocity (CRO) - Report on and analyze results of A/B testing, CRO experiments, and campaign optimizations. Reporting & Attribution - Build and maintain attribution reporting to track campaign & event effectiveness, pipeline influence, and ROI across channels and stages of the buyer journey. - Develop and maintain custom dashboards and reports in HubSpot for marketing KPIs, pipeline attribution, and campaign performance. - Provide actionable insights and educate teams on how to interpret and apply the data to improve performance and decision making. Website & Search Performance - Technical SEO knowledge and AEO support - Partner with development teams to monitor and maintain Google Search Console and address website crawlability and indexing issues. Marketing Automation & Campaign Operations - Partner with creative teams to manage email template builds and ensure email systems in HubSpot are scalable and compliant. - Build custom workflows and automations in HubSpot to support lead nurturing, sales alerts, lifecycle updates, and campaign triggers. - Oversee the marketing team’s use of Asana, ensuring campaigns are well-tracked and deadlines are met. CRM Architecture & Data Integrity - Collaborate with Sales Operations to build and maintain the full lead-to-revenue pipeline in HubSpot - Contact enrichment, lead quality and scoring, and regular pipeline and overall maintenance of CRM Martech Stack & Integrations - Manage integrations across marketing and sales tools including HubSpot, Slack, Walnut, and others to ensure seamless data flow. - Evaluate and implement new martech, including AI tools, ABM platforms, and website heatmap technology (e.g. Decibel by Medallia). - Stay up to date with the latest capabilities in HubSpot, analytics platforms, AI, and digital marketing tools to suggest operational improvements. **Minimum Requirements:** - 5+ years of experience in marketing operations, with hands-on ownership of HubSpot marketing and CRM features. - You operate AI-first. You've connected LLMs to your stack (Claude MCP, HubSpot AI, or equivalent) and built workflows that run without you for marketing automation, pipeline prediction, and analytics. - Proven experience managing marketing-to-sales handoff workflows, including lead scoring, lifecycle stages, and campaign attribution. - Experience supporting both sales-led and product-led growth models, with a strong focus on building marketing reporting infrastructure that measures funnel performance, attribution, and conversion across both motions. - Demonstrated ability to build and maintain integrations between marketing, CRM, and enablement platforms. - Experience creating documentation and playbooks for internal marketing workflows and tools. - Strong understanding of digital performance metrics, especially across email, paid media, and content channels. - Familiarity with Google Analytics, Google Search Console, and lead attribution modeling. - Experience managing marketing campaign projects in Asana or similar tools. - Excellent analytical, documentation, and cross-functional collaboration skills. - **Certifications in the following are strongly preferred:** - HubSpot Marketing Software Certification (or HubSpot Operations/Reporting certifications) - Google Analytics Certification (GA4) via Skillshop - Google Ads Search Certification - Any AI-related certifications (e.g., from HubSpot AI Academy, Google AI/ML, or similar) are a plus **Preferred (nice-to-have) qualifications:** - Familiarity with ABM platforms such as Demandbase, 6sense, or RollWorks. - Hands-on experience with website behavior tracking tools such as Decibel, Hotjar, or similar. - Basic proficiency in HTML/CSS for reviewing email and landing page builds. - Understanding of paid ad platforms including Meta, LinkedIn, TikTok, and Google Ads. - Exposure to Twilio, Gong, and Slack integrations in a marketing context. - Asana Ambassador Certification (or demonstrated expertise managing large projects in Asana) - Meta Blueprint Certification (for Facebook/Instagram ads management) - LinkedIn Marketing Labs Certification (for LinkedIn Campaign Manager) **Perks - What you can expect:** - Competitive salaries - Remote/hybrid environment - Potential equity compensation for outstanding performance - Flexible PTO - Company-wide sponsored lunches - Company paid disability and life insurance benefits - Company paid family and medical leave - Medical, dental, and vision insurance benefits - Discounted pet insurance - FSA/DCA and commuter benefits - 401k - Credits for online and in-person fitness classes/gym memberships - Recovery suite at HQ – includes a cold plunge, sauna, and shower **Why work for Prompt?** - **BIG Challenges:** Here at Prompt, we are solving complex and unique problems that have plagued the healthcare industry since the dawn of time. - **Talented People:** Prompt didn't happen by chance, it's a team of incredibly talented and proven individuals who all made their mark before joining forces to build the greatest software on the planet for rehab therapists. - **Healthy Approach:** This isn't an investment bank, we work long hours when it's needed, but at Prompt you own your workload and the entire organization takes a liking to smart work (over hard work). - **Positive Impact**: Prompt helps outpatient rehab organizations treat more patients and deliver better care with less environmental waste. That means less surgery and less narcotic-based pain treatment, all while turning a paper-heavy industry digital. We aren't enthralled with patting ourselves on the back everyday, but it does feel good :) *Here at Prompt, we are committed to fostering a fair and respectful work environment. As part of this commitment, it is our policy not to hire individuals from Prompt Customers unless they have obtained their current employer's explicit consent. We believe in upholding strong professional relationships and respecting the agreements and commitments our customers have with their employees. We appreciate your understanding and cooperation regarding this policy. If you have any questions or concerns, please don't hesitate to reach out to our People Department.* *Prompt Therapy Solutions, Inc is an equal opportunity employer, indiscriminate of race, color, religion, ethnicity, ancestry, national origin, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, medical condition, or any other protected characteristic. We celebrate diversity and are committed to creating an inclusive environment for all employees.*