Senior Marketing Operations Manager

Job description

**Who we are:**Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals who depend on us. **Why is this role important to Field Nation?**As Field Nation modernizes its demand engine for ABM and AI, the person in this seat owns the marketing platforms and technology that the rest of the team operates on and the data and analysis that tells leadership whether the model is working. This role is a key strategic partner to Marketing and RevOps, collaborating closely on shared systems, data governance, and revenue process optimization to drive business outcomes. This is a driver role, not an operator role. We need someone who walks in on Monday with three things already underway, who finds the red before anyone else does, and who can pull a clear answer out of a messy data set without being asked twice. ### What you'll get to do: ### Drive the marketing technology ecosystem forward - Own and architect the marketing technology ecosystem, including HubSpot, 6sense, ChiliPiper, and AI platforms. - Lead the tech roadmap. Bring proposals and recommendations forward proactively—identify where the stack is weak, where capability gaps will limit growth, and where to invest next. - Co-own the Marketing tech stack integration with Salesforce in partnership with RevOps Leadership, ensuring architecture protects data integrity and drives efficiency and productivity. ### Drive data-backed decisions - Build and maintain the dashboards, reports, and analytics infrastructure the team runs on. Anticipate what leadership needs and have it ready. - Surface issues early: data anomalies, performance regressions, system risks, conversion drops, attribution breaks. Recommend proposed solutions. - Run independent analyses to inform major decisions: campaign performance reviews, ABX play ROI, inbound quality vs. baseline, segment-level conversion patterns. Be the analytical conscience of the team. ### Own the marketing data architecture - Marketing database management, audience segmentation, list governance, data hygiene, enrichment strategy. - Partner with RevOps team on marketing-to-sales handoff processes, lead management, and shared funnel metrics. - Compliance with GDPR, CAN-SPAM, and other regulations; opt-in strategy and data privacy controls. ### Strategic partnership - Strategic partner to the Sr. Director, Revenue Marketing on platform roadmap, budget, capability investments, and overall team and program performance. - Peer partner to the marketing managers on platform-dependent program design and shared system surface area. - Strategic partner to RevOps leadership on shared Salesforce governance, data hygiene, and cross-functional processes. Meet regularly with RevOps leadership to align priorities, drive business outcomes, and optimize the revenue engine. ### Enable the team - Coach and enable marketing ICs on platform best practices, tool capabilities, and process discipline. - Establish governance frameworks that scale with the org. - Lead documentation, training, and adherence to platform standards. ### You might be a good fit if you have: - **8+ years of marketing operations experience**, with 3+ years at senior IC or manager level in a B2B SaaS or services company. Demonstrated breadth and depth. - **Deep hands-on experience with an ABX/intent platform at production scale.** 6sense, Demandbase, Terminus, or equivalent. You've been there, done that: configured the platform, activated intent signals, built and tuned account scoring, and orchestrated plays. Exposure or surface-level familiarity is not enough. - **HubSpot (or equivalent MAP) administration and architecture experience.** You've built, broken, and rebuilt the MAP stack at scale. - **Salesforce fluency.** You can navigate Salesforce, build reports, debug integrations, and partner productively with RevOps. - **AI/agent tool experience in production:** AgentForce, 6sense AI email agents, conversational AI, or comparable AI-driven marketing tools. Bonus if you've led an AI tool rollout from evaluation through production. - **Strong analytics rigor.** You can pull a clean data set, run an analysis, and present a defensible conclusion without a BI team holding your hand. SQL proficiency or strong reporting tool fluency is required. - **Demonstrated track record of proactive problem-solving.** Specific examples of surfacing issues before they became crises, driving cross-functional decisions with data, or leading platform investments that paid off. - **Excellent communication.** You can document architecture, write a clear executive summary of an analysis, and train others. - Experience leading platform consolidation, MAP migration, or significant stack rationalization. - Coaching or formal management experience. - Two-sided marketplace, services-marketplace, or field-service business experience. - AI / automation implementation in marketing operations. - Bachelor's degree in Marketing, Information Systems, Analytics, or related field. ### Position Type/Expected Hours of Work: - **Working days:** Hybrid, Monday to Friday (3 Work from Home + 2 mandatory Work from Office days) - **Working hours:** 1:00 PM to 10:00 PM ### Office Location: - Uttara, Dhaka, Bangladesh (Hybrid) ### Salary Range: - BDT 170,000–230,000 (Monthly) ### Why we think you'll love it here: At Field Nation, we believe great work deserves great support. Here’s a snapshot of the benefits designed to reward performance, support well-being and create an enjoyable workplace experience. **1. Compensation & Financial Rewards** Because hard work should feel like winning. - **Field Nation LLC Performance Reward** – Because every citizen of Field Nation deserves a stake in the win! - **Festival Bonus** – Celebrate the big festivals with some extra cheer (and cash!). - **Referral Bonus** – Incentives for successful employee referrals. - **Gratuity** – Honoring your long-term dedication - **Leave Encashment** – Opportunity to encash unused annual leave balance at year-end. **2. Health & Wellness** Your body, mind, and family matter. - **Medical Insurance** – Comprehensive health coverage for employees and their immediate family (spouse and children). - **Gym Membership** – Stay fit, active, and energized. **3. Daily Operations & Office Perks** - **Complimentary Lunch / Dinner** – Because good work needs good food. - **Unlimited Tea & Coffee** – Keep the energy flowing. - **Transportation** – Helping you get to work hassle-free. - **Mobile Data Allowance** – Allowances to ensure connectivity. **4. Professional Development** - **Career Development Budget** – Dedicated funds for professional learning and growth. **5. Culture, Events & Time Off** Fostering work-life balance and strong team connections. - **Work Model:** Hybrid (2 days in-office, 3 days remote per week) – balance is key. - **Summer & Winter Field Weeks** – Two annual team retreats to connect, collaborate, and recharge. - **Quarterly Team Outing Budget** – Enjoy exciting activities and quality time with your team to bond, relax and celebrate together. - **Occasional Gifts** – Surprises and gifts to celebrate milestones & welcome new faces. - **Leave Benefits:** - Paid Time Off – Take the time you need! Covers annual, casual, and sick leave so you can recharge and come back ready to shine. - Hajj/Umrah Leave - Maternity Leave - Paternity Leave