Senior Marketing Operations Specialist

Job description

Drata is building the trust layer between great companies - automating compliance, managing risk, and helping organizations prove trust continuously as they scale. We're Dratanauts: a global crew of 600+ professionals united by a culture that rewards integrity, ownership, and raising the bar, no matter where in the world we're working from. Why Join the Drata Team? At Drata, you're not maintaining legacy compliance software - you're building the agentic AI platform defining what trust looks like for the next generation of companies. Here's what makes the work itself worth showing up for: - Problems without a playbook: You'll work at the edge of AI and security, building agentic governance, continuous compliance, and real-time trust verification to solve problems that don't have an established answer yet. You're writing it as you go. - Real ownership, not just process: Our values center on owning outcomes and raising the bar, not checking boxes. You're expected to have opinions and back them. - A seat at the table: Your perspective is unique and valued. Open debate and diverse viewpoints are built into how decisions actually get made here, at every level. - Growth at rocketship speed: Drata is scaling fast, which means scope grows fast too. High performers get more ownership, visibility, and experience. - A crew, not just coworkers: Dratanauts consistently describe a "come as you are" culture with sharp, curious people—the kind of team that makes hard problems genuinely fun to solve. See what they say here https://drata.com/about/careers/life and follow us on LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all for company news, employee stories, and career updates. Job Summary: Drata's Marketing Operations team is the operational backbone that turns marketing activity into qualified, attributable pipeline — and increasingly, the team building the AI-powered systems that make that pipeline engine scale. We're looking for a Senior Marketing Operations Specialist who can move fluidly between hands-on campaign execution and building the automations, integrations, and AI-driven workflows that remove manual work from the funnel. This role owns core operational infrastructure while also acting as a builder: someone who sees a repetitive or error-prone process and asks "what would it take to automate this," then goes and does it. What you'll do: - Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities. - Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently - Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms. - Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online - Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting - Enforce QA processes for email deliverability, list accuracy, and personalization data - Ensure workflows comply with GDPR/CCPA and internal data governance standards - Support UTM standardization and analytics QA to keep attribution reporting audit-ready - Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness - Partner with Platform Ops on tool integrations and funnel-wide personalization efforts - Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows What you'll bring: - 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS - Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration - Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context - Experience with lead routing tools (LeanData, Qualified, or similar) - Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling - Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe) - Working knowledge of GDPR/CCPA and email deliverability best practices - Excellent cross-functional communication — able to translate technical/operational constraints for non-technical stakeholders - Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes How we support you: At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving. Explore how we invest in your Life at Drata https://drata.com/about/life-at-drata?utm_source=chatgpt.com. - Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success. - Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance. - Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position. - Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process. - Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence. - Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge. This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area. Tier 1: $110,500 - $143,000 Tier 2: $99,500 - $128,700 Tier 3: $88,400 - $114,400 A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.