Senior Marketing & Ops Strategy Analyst

Job description

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Impact You Will Make Marketing and Operations Strategy is a pivotal team within our company, operating under the COO (Chief Operating Officer) organization. As the internal consulting arm for both marketing and operations teams, the team’s mission is to identify, prioritize, and drive critical cross-functional projects aimed at tackling the company’s highest priority opportunities. This team will be a key enabler to drive revenue generation and operations excellence. The Senior Analyst, Marketing and Operations Strategy will play a crucial role in shaping the team’s success. Reporting to the Vice President of Marketing and Operations Strategy, this individual will collaborate closely with senior leaders across marketing and operations to scope and deliver key priority projects aligned with organizational goals and KPIs. How You Will Bring Our Mission to Life What You Will Do • Hypothesis generation : Conduct in-depth exploratory analyses and benchmarking to identify growth opportunities. This may include process audits, evaluations of tools and technologies, assessing go-to-market (GTM) strategies, conducting financial analysis, and performing external benchmarking • Project planning and execution: Define, structure, and execute operational initiatives by developing work plans, gathering and synthesizing relevant data, leading analyses, and developing actionable recommendations • Stakeholder alignment : Build strong partnerships with stakeholders within marketing and operations, as well as with other functions; drive alignment on key priorities across this diverse stakeholder set • Cross-functional collaboration : Drive collaboration with cross-functional partners across the organization to deliver on projects • Storytelling: Synthesize key insights, recommendations, and action items in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment • Scaling best practices : Identify and scale best practices and innovations, including forming a deep understanding of products, processes, systems/tools, personnel, and strategic direction What Success Looks Like • Delivers rigorous, data-backed analyses and recommendations that senior leaders trust and act on • Independently scopes and drives complex cross-functional initiatives from diagnosis through implementation, with minimal oversight • Is viewed as a go-to thought partner across marketing and operations, building strong relationships and driving alignment among diverse stakeholders • Produces clear, executive-ready materials that accelerate decision-making and secure buy-in • Surfaces opportunity areas that translate into measurable revenue growth or operational efficiency How Impact Will be Measured • Number, quality, and business impact of strategic initiatives delivered (e.g., revenue generated, cost savings, efficiency gains) • On-time delivery of project workplans and key milestones • Adoption and scaling of recommendations and process improvements by stakeholder teams • Measurable improvement in the marketing and operations KPIs tied to the projects led • Feedback from senior leaders and cross-functional partners on quality, collaboration, and impact What You’ll Bring to the Team Experience That Matters Most • A bachelor’s degree in business, analytics, or a related field • 2-3 years of professional experience, including experience in growth strategy, go-to-market strategy, and/or product strategy in a consumer-focused industry • Proven track record of successfully managing and delivering complex projects, building appropriate processes and tools, and delivering results • Strong analytical skills – ability to extract, prepare, and analyze large datasets to identify patterns and insights • Strong conceptual problem-solving skills – ability to break down complex problems in a structured manner and go beyond first-level insights to identify the root cause • Strong project management and implementation skills – ability to create detailed workplans, manage cross-functional partners, and drive complex projects from conception to implementation • Exceptional verbal and written communication, with the ability to create executive-ready presentations • A self-starter who is analytical and results-oriented • Ability to work well in a matrix environment across multiple groups and levels, managing change and prioritizing across multiple projects Experience That’s Great to Have • Experience working in client services such as consulting or banking • Experience in the OPM or Higher Education sectors Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.