Senior Marketing Project Specialist

Job description

Job Description Welcome to AMN Healthcare — Where Talent Meets Purpose Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you. At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference. Why AMN Healthcare? Because Excellence Is Our Standard: Named to Becker’s Top 150 Places to Work in Healthcare — three years running. Consistently ranked among SIA’s Largest Staffing Firms in America . Honored with Modern Healthcare’s Innovators Award for driving change through innovation. Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006. Job Summary The Senior Specialist, Customer Experience is a strategic and executional partner supporting AMN’s technology portfolio , responsible for advancing brand and channel marketing efforts that drive lead generation and business engagement. This role focuses on translating complex healthcare technology solutions into integrated, high ‑ impact marketing campaigns across digital, print, event, and content channels. This position requires a proactive, detail oriented marketer who can manage multiple initiatives simultaneously, collaborate cross functionally with product, sales, and technology stakeholders, and connect brand strategy to measurable business outcomes. The ideal candidate demonstrates strong ownership, initiative, and the ability to align marketing efforts with the goals of AMN’s technology ‑ driven growth strategy. Job Responsibilities Project Ownership & Execution Lead and manage marketing initiatives from concept to completion, with guidance from the senior manager, ensuring alignment with brand strategy and business goals. Own timelines, deliverables, and stakeholder communications across 2–3 large and 8–10 smaller projects simultaneously. Client Communications & Storytelling Translate product enhancements, roadmap updates, and operational insights into clear, benefit-driven client messaging Create and manage client-facing assets including emails, one-pagers, case studies (blinded and named), executive briefs, webinars, and newsletters Strategically execute across web, email, SEO/SEM, display, and social media to drive engagement and lead generation. Ensure messaging is executive-appropriate, concise, and grounded in client outcomes not features Sales & Retention Enablement Build scalable marketing programs that support retention and expansion motions Equip Sales, Client Success, and Account teams with client-ready materials that reinforce differentiation and value Support targeted account-based initiatives using engagement signals, usage trends, and market context Events, Webinars & Executive Engagement Support client-facing webinars, executive briefings, association events, and invite-only engagements Develop messaging, invitations, follow-up communications, and supporting materials for client events Ensure a consistent, high-quality experience across all touchpoints Measurement & Optimization Track engagement and performance of client marketing efforts (email performance, content usage, event engagement) Synthesize insights to inform optimization, prioritization, and future program development Maintain documentation, playbooks, and best practices to support scalability Qualifications Education & Years of Experience Bachelor’s degree in marketing, Communications, Business, or related field 3-5 years of experience in B2B marketing, client marketing, lifecycle marketing, or customer experience roles Proven experience executing multi-channel marketing campaigns Strong writing, editing, and messaging skills for executive and operational audiences Ability to manage multiple initiatives simultaneously in a fast-paced environment Preferred Experience in healthcare, technology, SaaS, or enterprise solutions Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) Experience working closely with Product and Customer Success teams Work Environment / Physical Requirements Hybrid role; San Diego, CA or Dallas, TX – role is 2 days a week onsite Work is performed in an office/home office environment. Team Members must have the ability to operate standard office equipment and keyboards. AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. Our Core Values ● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities. At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role. Pay Rate $29.50 - $35.00 Hourly Final pay rate is dependent on experience, training, education, and location.