Senior Marketing Specialist

Job description

Accountabilities Create, launch, manage, and optimize automated and promotional email campaigns using Marketo and content management systems. Own lifecycle marketing journeys covering member onboarding, engagement, retention, re-engagement, and other key stages of the customer experience. Develop compelling member communications supporting product launches, new offerings, promotions, and commercial initiatives. Execute high-volume promotional campaigns within tight deadlines while maintaining strong quality, accuracy, and brand consistency. Develop and apply segmentation strategies based on member preferences, demographics, behaviors, and other relevant audience characteristics. Build personalized communications that improve relevance and engagement across different member segments. Use marketing automation capabilities to streamline campaign workflows, reduce manual processes, and improve operational efficiency. Monitor campaign performance, analyze results and trends, and translate insights into actionable optimization opportunities. Design and implement testing strategies to evaluate messaging, audiences, content, and campaign approaches, using results to drive continuous improvement. Proactively identify underperforming campaigns and develop solutions without waiting for direction. Partner with sales, operations, and other cross-functional teams to ensure consistent customer journeys and coordinated marketing execution. Leverage AI-enabled marketing tools for content development, audience analysis, campaign optimization, and improved decision-making. Stay current with marketing best practices, emerging technologies, industry trends, and evolving customer engagement strategies. Requirements 5+ years of marketing experience with a strong understanding of modern marketing principles, best practices, and industry trends. Significant hands-on experience in email marketing, which is the core focus of this position. Demonstrated experience across several areas including lifecycle marketing, product marketing, promotional marketing, and marketing automation. 2–5 years of experience using Marketo or comparable marketing automation platforms is strongly preferred. Strong analytical capabilities with a demonstrated ability to use campaign data and performance insights to guide decisions. Experience with segmentation, personalization, A/B testing, campaign optimization, and performance measurement. Excellent written and verbal communication skills, with the ability to create engaging and effective email content. Strong cross-functional collaboration and relationship-building skills, particularly within distributed or remote teams. Ability to manage multiple campaigns and priorities in a fast-paced, high-volume environment with demanding turnaround times. Strong initiative, ownership, leadership qualities, and a proactive approach to identifying opportunities and solving problems. Comfortable working independently while remaining highly collaborative across teams and time zones. Demonstrated willingness to adopt AI and emerging marketing technologies to improve productivity, content quality, audience understanding, and campaign performance. Experience in the travel, hospitality, or cruise industry is a plus. Benefits Competitive base salary of $75,000–$100,000 per year, with final compensation based on qualifications, location, hands-on experience, and relevant skills. Unlimited paid time off. Exclusive employee travel rates. Medical, dental, and vision insurance. 401(k) retirement savings plan. Opportunity to work on high-impact email, lifecycle, product, and promotional marketing initiatives. Exposure to modern marketing automation and AI-enabled marketing tools. Collaborative environment with teams working across multiple locations and time zones. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Specialist based in United States. This is a hands-on senior marketing role focused on building and optimizing high-impact member communications across the customer lifecycle.You will own email marketing while contributing across lifecycle, product, promotional, and automated marketing programs.Your work will directly influence engagement, conversion, retention, and the overall member experience through data-driven campaigns.You will use segmentation, personalization, testing, and performance analysis to continuously improve campaign effectiveness.The role combines strategic thinking with day-to-day execution in a fast-paced, high-volume environment.You will collaborate remotely with sales, operations, product, and other teams across different time zones.This is an opportunity for a proactive marketer to leverage modern marketing automation and AI-enabled tools while helping shape innovative travel experiences.