Senior Marketing Specialist

Job description

This role spans a wide range of marketing disciplines - from website development and SEO/GEO to lead generation recommendation, social media, and content creation. The Marketing Executive brings both creative instincts and analytical rigor to everything they produce, and is a reliable execution partner to Marketing leadership on strategic priorities. Key Responsibilities Website Development Formulate, design, and execute custom web pages and landing pages Redesign existing ClearStar webpages to align with current branding guidelines Develop engaging visual content (graphics, videos, etc.) for website use Optimize website content for both traditional search engines and AI-powered search experiences utilizing SEO and Generative Engine Optimization (GEO) best practices. Monitor, analyze, and report on website analytics Marketing Technology & Innovation Utilize AI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and overall team efficiency. Research and recommend new marketing tools, processes, and best practices that support business growth. Lead Generation & Demand Generation Research, evaluate, and recommend new opportunities, channels, and marketing tactics to increase awareness, engagement, and lead generation results. Develop, launch, manage, and optimize multi-channel lead generation campaigns across digital platforms. Create and manage landing pages, forms, CTAs, and conversion paths to maximize lead capture. Collaborate with Sales to ensure lead generation efforts are aligned with target accounts, buyer personas, and revenue goals. Monitor campaign performance and conversion metrics to identify opportunities for optimization and improved ROI. Conduct A/B testing and implement continuous improvements to increase engagement, conversion rates, and lead quality. Analyze market trends, competitor activities, and audience behaviors to identify new demand generation opportunities. Social Media Management Develop and implement social media strategies across platforms Create engaging content and manage post scheduling Monitor social media conversations and respond to inquiries in a timely, on-brand manner Content Creation Write and edit marketing copy for social media, email newsletters, and other marketing materials Develop visual content (graphics, videos, etc.) tailored for social media channels Manage the content calendar and distribution strategy Collaborate with partners to source and secure third-party content for ClearStar use Executive Marketing Support Serve as a strategic contributor by identifying new marketing opportunities, process improvements, and innovative ideas that support company growth objectives. Provide support to the Director of Marketing and VP of Sales & Marketing with coordination and execution of marketing and content-related tasks, including materials preparation for executive meetings Ensure that strategic initiatives led by Marketing management are carried out on time and within budget by coordinating all necessary content production efforts What Success Looks Like in 6 Months Brand Awareness & Engagement Social media followers, engagement rates, and shares are trending upward SEO rankings and AI/LLM citations are trending upward Lead Generation & Campaign Performance Website traffic, landing page visits, and qualified lead volume are growing Campaign KPIs (CTR, open rates, ROI) are being tracked and reported consistently A/B testing is in place and driving measurable optimization Content Effectiveness Content calendar is active, on-brand, and running on schedule Blog, video, and social content engagement metrics are improving Email subscriber growth and content download rates are increasing Marketing and Sales Alignment Marketing-generated leads are contributing meaningfully to the sales pipeline Collaboration with Sales is consistent and producing measurable results Qualifications Bachelor’s degree in Marketing, Communications, or a related field 6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role Thorough understanding of both traditional and digital marketing disciplines, including SEO/GEO, social media, email, and content marketing Expert-level proficiency in Microsoft Office and Adobe Creative Suite Experience utilizing LLM’s/AI for assistance with content development, visual graphics and marketing efficiency Strong graphic design sensibility with a keen eye for visual quality and brand consistency Experience with web analytics platforms and tools (e.g., Google Analytics, Google Ads) Knowledge of HTML, CSS, and WordPress Experience with Martech platforms, including HubSpot Basic video editing skills and familiarity with webinar platforms (e.g., GoToWebinar) Demonstrable experience with marketing data analytics Exceptional written and verbal communication skills with strong attention to detail Commercial awareness paired with a creative, solutions-oriented mindset Preferred Qualifications Professional marketing certification (e.g., American Marketing Association) Experience in background screening, Drug Testing, HR technology, or B2B SaaS marketing Remote Work Requirements Reliable, secure hih-speed internet connection; cable or fiber (minimum 75 Mbps download / 10 Mbps upload) preferred Dedicated home office space that is noise- and distraction-free, with a strong wireless or wired Ethernet connection Valid physical address (PO Boxes not supported) Ability and desire to communicate and collaborate with team members via chat and webcam H-1B Visa Sponsorship is not available for this role Compensation & Benefits Exciting and meaningful learning and development opportunities await at ClearStar! Join us on a journey of discovery and empowerment - where every opportunity is a steppingstone to success and growth. This position is also eligible for excellent benefits that include paid healthcare and life insurance premiums, low-cost dental and vision insurance, company-paid basic life insurance and a company-paid Short-Term Disability policy, employee assistance program, 401(k) matching up to 4%, time off, 9 company paid holidays, and 2 additional days of paid time off for volunteer activities. The pay range for this position is $65,000 – $77,500 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors. The position is eligible for the Searching for Stars Employee Referral Program . ClearStar offers employers valuable employment intelligence to better support their recruiting and decision-making by increasing the quality, reliability, and visibility of information through background and medical screening. A seven-time Inc. 5000 honoree and founding member of the Professional Background Screening Association (PBSA, formerly NAPBS), ClearStar has provided innovative technology solutions to businesses in the human capital management industry from its corporate offices in Alpharetta, Georgia, since 1995. Since 2020, ClearStar has been a portfolio company of Hanover Investor Management, a London-based private equity firm. By joining ClearStar, you will have the unique opportunity to learn from industry leaders while making an impact on the lives of others. No matter where you are located, you're a valued member of the team. In our remote-first culture, we value trust, flexibility, outcomes and results. You will have access to digital tools and resources that keep everyone connected and collaboration at the forefront. We believe that success comes from empowered individuals working together, and we're committed to ensuring you feel supported, engaged, and set up for success - wherever you are. ClearStar Background Screening Our culture and values