Senior Marketing Specialist

Job description

The Senior Marketing Specialist is a hands-on events marketing and commercial-enablement role focused on growing Fastmarkets' events presence in the Chinese domestic market, a high-growth region where we are building a real footprint. You will work side by side with the Account Executive to drive sponsorship and exhibitor sales and delegate sales . You will build targeted prospect and opportunity lists using China-based tools and platforms, run the campaigns and outreach that turn those prospects into pipeline, and manage the vendors and partners who help us deliver. You will also own the strategic marketing plan for each event and see events through from planning to post-event review, reporting results clearly to stakeholders. PRINCIPAL ACCOUNTABILITIES Sales Support: Sponsorship, Exhibitor and Delegate Revenue Account Executive partnership: Work closely with the Account Executives and Commercial Marketing Team to identify, prioritise and warm up sponsorship and exhibitor prospects, providing the lists, materials, messaging and follow-up needed to move leads through the sales pipeline. Delegate acquisition: Plan and execute multi-channel campaigns that drive qualified delegate registrations across our key commodity portfolios and convert data into Marketing Qualified Leads (MQLs). VIP guesting and personal outreach: Run VIP guesting and one-to-one outreach through WeCom and WeChat to secure and retain high-value delegates, and support the Account Executive with warm introductions to sponsor prospects. Sales collateral: Create and maintain sponsorship prospectuses, case studies, pitch materials and tailored proposals in Mandarin and English. Prospecting and Opportunity List Building Opportunity lists: Use Chinese platforms and tools (for example WeCom, WeChat, Baidu, and China-based B2B databases and business directories) alongside our CRM and marketing automation stack to build, segment and maintain prospect and opportunity lists for sponsors, exhibitors and delegates. Segmentation and research: Research target industries, companies and decision-makers across our commodity sectors to prioritise accounts and tailor outreach. Data quality: Keep prospect data accurate, compliant and well-structured in our systems so that handovers to Sales are clean and trackable. Marketing Campaign Management Multi-channel execution: Deliver integrated campaigns across email, paid search (Baidu a key channel), social, WeChat, website and content marketing. Audience engagement: Work with subject matter experts and China-based content colleagues to create compelling content and messaging that attracts and engages target audiences. WeChat promotion: Work with the Marketing Executive in Shanghai to promote events across Fastmarkets' WeChat accounts and secure event promotion within relevant articles. Website optimisation: Collaborate with the Senior Marketing Operations Manager and other stakeholders to optimise website content for lead generation and conversion. Brand building: Contribute to the visibility and consistency of the Fastmarkets brand across events, content and marketing materials. Strategic Planning Event marketing strategy: Develop and own marketing plans for each event, covering objectives, target segments, channel mix, timelines, budgets and resourcing, aligned to delegate and sponsorship revenue targets. Market insight: Use performance data, market knowledge and competitor activity to refine strategy, identify new opportunities and prioritise investment. Budget management: Manage marketing budgets, forecast spend and track financials accurately. Vendor and Partner Management Vendor oversight: Manage multiple vendors and partners, such as advertising and media agencies, data and list providers, translation and creative suppliers, industry associations and media partners, covering briefing, negotiation, delivery and performance review. Partnership development: Build and maintain relationships with industry bodies and media partners in China that extend our reach and support sponsor and delegate acquisition. Contract and cost control: Keep clear records of scope, deliverables, costs and timelines for each supplier. End-to-End Event Marketing Management Pre-event: Build the marketing plan, launch campaigns, coordinate with Production, Sales and Operations, and track progress against registration and sponsorship targets. During event: Support on-site marketing activity, content capture, sponsor and delegate engagement, and lead capture. Post-event: Run post-event follow-up, gather delegate and sponsor feedback, evaluate campaign and event performance, and feed learnings into the next cycle, including renewal and upsell opportunities for Sales. Reporting and Presentation Performance tracking: Track and report on KPIs including registrations, demographics, conversion and retention rates, pipeline generated, sponsorship leads and ROI by channel. Stakeholder reporting: Prepare and present regular, clear reports and insights to the Events leadership, Sales and other stakeholders, highlighting what is working, what is not and what to do next. Continuous improvement: Use data to optimise campaigns and improve conversion. Collaboration Work closely with Production, Sales and Operations to align activity with event goals. Provide wider events team support from time to time as needed to deliver successful events. We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully. If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on. KNOWLEDGE, EXPERIENCE AND SKILLS We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly. Essential Proven B2B marketing track record with a strong focus on delegate acquisition and/or sponsorship lead generation, supporting sales teams with qualified pipeline. Has partnered closely with a sales team and can pivot quickly between marketing and sales priorities to support deals, pipeline and revenue targets. Able to support events of every scale, from hyper targeted, invite-only gatherings through to large conferences of up to 5,000 delegates, including driving ticketing sales for those larger events, and adapting the approach, outreach and budget to each format. Hands-on experience marketing to Chinese domestic audiences, including WeCom, WeChat and other domestic channels. Experience using Chinese platforms and tools, including Tanqi, to identify prospects and build targeted opportunity lists. Working knowledge of a marketing technology stack, including CRM and marketing automation platforms (such as Salesforce, Marketo and Tanqi), and the ability to learn new tools quickly. Proficiency in digital channels including email, paid search and social. Baidu advertising is a key skill. Google Analytics exposure is a plus. Experience managing multiple vendors, agencies and partners at the same time, with a strong record of expanding vendor and partnership networks that extend reach and drive sales. Comfortable managing budgets: able to plan, allocate, track and report on event and campaign spend, and to make sound cost and return trade-offs. Strong strategic planning skills, including budget management, timeline adherence and resource allocation. Strong time management: able to prioritise and juggle several events, campaigns and vendors at once, and consistently meet deadlines. Confident presenting performance reports and recommendations to stakeholders at different levels. Experience managing campaigns or events end to end, from planning through delivery and post-event review. Fluency in Mandarin Chinese and English, spoken and written. Strong understanding of Chinese cultural and business nuances and how they shape effective marketing and communication. Excellent communication and collaboration skills, with the ability to work across teams and stakeholders. Data-driven mindset with creative, results-focused campaign thinking. Desirable Experience marketing B2B events or conferences, or working directly with sponsorship sales. Sales background, such as prior experience in a sales or business development role. Experience in commodities, metals, mining, agriculture, forest products or energy markets. Education Bachelor's degree in Marketing, Business or a related field. Advanced degree or marketing certifications preferred. Key Interfaces Events Sales, including the Account Executive, and Subscription Sales Marketing, both Events and Central Marketing Production teams Tech and IT (CRM, corporate systems) External vendors, agencies and media/industry partners If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway. Our Values Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values. Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are: METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done GROWTH MINDSET . This value enables us to be nimble to the changing realities and operate with a sense of urgency INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day. CUSTOMER CENTRIC. We are customer-centric in all that we do COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences. We are committed to ensuring all candidates feel welcomed and supported. Should your application advance and you require accommodations for the interview process, please inform us so we can make the necessary arrangements. Reward and benefits at Fastmarkets We believe in fair pay and benefits that support you both inside and outside of work. Through Fastmarkets Rewards, you'll have access to a range of core benefits and a flexible allowance, giving you the freedom to tailor your package to suit your lifestyle, wellbeing and financial priorities. We know that everyone's needs are different, so we've designed our benefits to support our diverse global team wherever they're based. Specific benefits may vary by country and role. You’ve read a little about us – now it’s over to you! If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day. It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great. Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets. Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 700 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Bulgaria, Finland and beyond.