Senior Marketing Specialist, Audience Strategy

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 5th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a Sr. Specialist to be a key partner on our Pro Marketing team. The Sr. Specialist will support the company’s Pro business efforts ensuring key Pro objectives, marketing strategy and revenue goals are met. This role takes ownership of work streams and oversees multiple aspects of marketing including application of research and strategy to support the team in delivering omni-channel marketing activations that meet our Pro customers’ needs. This role will have exposure to The Home Depot business, influencing store and company-wide Pro Marketing efforts while growing strong working relationships and affecting change from within one of the world's leading retailers. Key Responsibilities: 10% Ongoing Optimization and Tracking - Manage on-going non-analytics business needs including reconciliation of marketing budget, MARCOM and related team processes that add business value; Role will be critical conduit to support teams and voice to optimize enterprise marketing efforts for both internal partners and external consumer 60% Planning, Implementation and Execution - Provides support in the planning, implementation and execution of marketing strategies and activities in partnership with the audience strategy leaders including brand awareness campaigns, events, and partner programs to drive traffic and sales; Support cross-functional project teams to manage and execute high-value initiatives 30% Research & Tools - Research, understand and build tools that help translate insights and analytics into actionable results; This role will oversee the delivery of marketing reporting from analytics team and prepare communications that demonstrate marketing campaign progress and success; Responsible for ensuring there is on-going communication that educate business owners within the organization on key insights, factbooks, campaign performance and effectiveness of enterprise efforts Direct Manager/Direct Reports: This position typically reports to Senior Manager, Pro Marketing This position has 0 direct reports Travel Requirements: Typically requires overnight travel less than 10% of the time. Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications: Previous experience planning and executing marketing strategy using data-driven decision making Analytical expertise with experience making recommendations based off of data Self-directed, detail oriented and highly organized to manage information coming from multiple stakeholders Demonstrated interest in marketing trends, consumer behavior, or data analytics Proficient in Microsoft Office especially PowerPoint and Excel Comfortable using AI tools such as CoPilot and Gemini Prior marketing or agency account management experience 3+ years of experience in marketing Ability to manage large detailed project to tight timelines; Responds under pressures of time and uncertainty Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Minimum Years of Work Experience: 3 Competencies: Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict