Senior Marketing Specialist (PPC & Email)

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** The **Senior Marketing Specialist (PPC & Email)** will develop the overall marketing strategy while directly owning key execution areas, particularly paid advertising and email marketing. This is a strategic and hands-on role focused on customer acquisition, retention, revenue growth, campaign optimization, and performance analysis. The **Senior Marketing Specialist (PPC & Email)** will also work closely with the broader marketing team to guide content and creative execution, ensuring campaigns have the assets, messaging, and positioning needed to perform. The ideal candidate combines strong commercial instincts with a data-driven mindset and is comfortable developing strategy, launching campaigns, analyzing results, running structured experiments, and making decisions based on customer behavior and performance data. ## Location **Fully Remote | 9:00 AM - 5:00 PM EST** ## Key Responsibilities ### Marketing Strategy & Planning - Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives. - Translate company goals into actionable marketing plans and channel priorities. - Develop campaign strategies across the customer journey, from awareness through conversion and retention. - Identify opportunities to improve marketing efficiency and accelerate growth. - Establish priorities, campaign calendars, budgets, and performance expectations. - Continuously adjust strategy based on performance data, customer behavior, and market trends. ### Paid Media Management - Plan, launch, manage, and optimize paid advertising campaigns across relevant platforms. - Own campaign structure, targeting, budgets, bidding, and ongoing optimization. - Develop strategies for customer acquisition, retargeting, and conversion. - Monitor advertising performance and make informed budget allocation decisions. - Identify opportunities to scale successful campaigns while maintaining efficiency. - Collaborate with the creative team to develop new advertising concepts based on performance insights. ### Email Marketing & Lifecycle Campaigns - Develop and execute email marketing campaigns supporting acquisition, conversion, retention, and repeat purchases. - Manage campaign planning, segmentation, messaging, scheduling, and optimization. - Identify opportunities to improve automated email flows and customer journeys. - Monitor deliverability, engagement, conversions, and revenue generated through email. - Develop testing strategies for subject lines, messaging, offers, creative, and calls to action. - Use customer and campaign data to improve personalization and email performance. ### Content & Creative Direction - Work closely with the marketing team to guide content and creative execution. - Develop clear creative briefs based on campaign objectives and target audiences. - Provide clear direction around messaging, positioning, formats, and deliverables. - Review creative performance and provide actionable feedback to the team. - Identify winning creative concepts and determine opportunities to iterate and scale them. - Ensure content and creative assets remain aligned with the overall marketing strategy and brand. ### A/B Testing & Optimization - Build and manage a structured testing roadmap across marketing channels. - Conduct A/B tests across ad creative, copy, messaging, audiences, offers, promotions, email subject lines, calls to action, and campaign structures. - Analyze test results and translate findings into future campaign decisions. - Maintain a culture of continuous experimentation and improvement. - Document key learnings to avoid repeatedly testing the same assumptions. ### Trend & Market Analysis - Monitor consumer behavior, competitors, advertising trends, and emerging marketing opportunities. - Identify relevant trends that can be incorporated into campaigns and creative. - Analyze competitor positioning, promotions, messaging, and marketing activity. - Stay current with developments across paid media, email, e-commerce, and DTC marketing. - Translate research into practical recommendations based on clear business objectives. ### Reporting & Analytics - Establish and monitor KPIs across marketing channels. - Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, customer retention, and campaign performance. - Build and maintain regular marketing performance reports. - Analyze performance by channel, campaign, audience, and creative. - Present clear insights, recommendations, and next steps to leadership. - Use analytics to guide budgets, campaign priorities, and future marketing strategy. ## Qualifications ### Experience - **5+ years of experience** in marketing, growth marketing, performance marketing, or a related role. - DTC, retail, e-commerce, or consumer brand experience is strongly preferred. - Demonstrated experience developing and executing marketing strategies. - Hands-on experience managing paid advertising campaigns. - Hands-on experience managing email marketing campaigns. - Experience collaborating with or directing creative and content teams. - Proven ability to connect marketing activity with measurable business outcomes. ### Skills - Strong understanding of paid media strategy, campaign management, and optimization. - Experience managing advertising budgets and performance targets. - Strong understanding of customer acquisition funnels and conversion optimization. - Experience with audience targeting, retargeting, and campaign testing. - Ability to evaluate paid media based on revenue and profitability. - Strong understanding of email marketing strategy and execution, including segmentation, campaign management, automation, and testing. - Understanding of customer lifecycle and retention marketing. - Ability to analyze email performance and identify opportunities for improvement. - Strong analytical and data-driven approach to marketing decisions. - Experience with marketing reporting and performance analysis. - Strong understanding of A/B testing methodology. - Ability to identify trends and translate insights into actionable strategies. - Ability to balance strategic planning with hands-on execution. - Strong commercial understanding of how marketing contributes to revenue and growth. - Strong creative judgment and ability to provide clear direction to content teams. - Strong organizational skills with the ability to manage multiple campaigns and priorities. ## What Success Looks Like - A clear marketing strategy is established and consistently executed. - Paid advertising generates scalable customer acquisition and measurable revenue. - Email marketing becomes a reliable driver of conversion, retention, and repeat purchases. - Marketing spend is increasingly allocated toward the highest-performing opportunities. - Content and creative teams receive clear strategic direction and consistently deliver campaign-ready assets. - A/B testing produces actionable learnings that improve campaign performance. - Marketing decisions are supported by clear reporting and analytics. - Relevant consumer and market trends are identified early and translated into useful campaigns. - Customer acquisition, conversion, retention, and overall marketing efficiency improve over time. - The marketing function operates as a coordinated, performance-driven team focused on sustainable business growth. ## Opportunity The **Senior Marketing Specialist (PPC & Email)** will have the opportunity to influence both the strategy and execution of a growing consumer brand’s marketing function. The role provides ownership across paid media, email marketing, testing, analytics, and overall marketing strategy while working closely with a team responsible for bringing content and creative concepts to life. This position provides significant ownership and the opportunity to directly influence revenue and business growth. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets