Senior Measurement & Ad Operations Strategist

Job description

About Northern Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency that partners with leading Commercial and Public Service organizations to navigate digital change. We bring together strategy, experience design, data, marketing, and technology to create connected digital experiences that help our clients engage their audiences, accelerate growth, and achieve meaningful business outcomes. Northern is positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards. Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. The Opportunity - Senior Measurement & Ad Operations Strategist - Now accepting applications until August 21st, 2026 We're looking for a Measurement & Ad Operations Strategist to join our growing paid media team. This role sits at the intersection of measurement, tracking infrastructure, and analytics leadership, the connective tissue between the data our clients see and the decisions our media teams make. You'll own the tracking, tagging, and data feed infrastructure behind every paid campaign , lead our relationship with the outside partner who builds our marketing mix models, and serve as the analytics authority for GA4 across accounts . You'll turn platform, CRM, and web data into reporting that holds up to scrutiny, and step in to run paid media accounts directly when capacity calls for it. Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace! (Within Canada) What You’ll Be Doing: Tracking & Infrastructure Architect and maintain client-side and server-side tracking (GTM web/server containers, dataLayers, Conversions APIs—Meta CAPI, Google Enhanced, TikTok Events API) Own GA4 implementation and lead end-to-end tag QA Troubleshoot tracking issues across self-serve and programmatic platforms Keep architecture ahead of privacy shifts (iOS changes, cookie deprecation, consent mode) Reporting & Insights Own reporting architecture, dashboards, and automated data pulls (paid, CRM, web analytics) Build and scale AI-assisted reporting processes and manage connector tools (Supermetrics, PowerMyAnalytics) Lead performance reporting and trend analysis for clients and internal leadership Measurement Strategy & Attribution Set measurement strategy and standards Northern applies across client accounts and internally Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift) Serve as Northern's point of contact for external MMM consultant; sense-check inputs and outputs Translate results into media budget and channel allocation recommendations Act as measurement subject-matter expert on client calls and identify opportunities to expand services CRM & Data Integration Build and maintain CRM/first-party data connections to media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions) Establish data hygiene and refresh processes to keep audiences and conversion signals accurate Data Feeds & Paid Media Ops Own data feed setup, management, and optimization across accounts; troubleshoot disapprovals and rejections Manage budget pacing with dashboards and alerts Build ad scripts and rules-based automation to reduce manual upkeep Paid Media Management Lead day-to-day management of one or more paid media accounts (Meta and Google Ads primary) Drive client success by launching data-driven campaigns and executing real-time optimizations Mentorship & Growth Identify process gaps and build scalable measurement and tracking workflows Shape team-wide standards, tooling choices, and best practices; mentor team members on technical deliverables Drive adoption of tracking and reporting standards across the paid media team Working Conditions Office hours are generally Monday - Friday, 9:00 am - 5:00 pm ET rare overtime and weekend work may be required, during peak seasonal periods. Approximately 70% of the workday on a computer and 30% interacting with team members or clients. What You Will Bring: Core Experience (5-8+ years) Paid media, ad operations, marketing analytics, or measurement with hands-on ownership of tracking and reporting infrastructure. Technical Expertise Google Tag Manager (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and basic server/cloud concepts) Server-side APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API) SQL and dashboarding (Looker Studio, Tableau, or similar) GA4 fluency required; Adobe Analytics a plus Platform & Channel Knowledge Broad fluency across Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP environments CRM/first-party data integration with media platforms Measurement & Analytics At least one MMM or advanced measurement platform (Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or in-house MMM building experience Ability to design or interpret incrementality tests (geo holdouts, conversion lift studies) Education & Certifications Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience Platform certifications a plus: GA4, Google Ads, Meta Blueprint, Google Tag Manager Soft Skills Clear communicator who translates technical data into business strategy for engineering, media, and client audiences. What Success Looks Like (Year 1) After your first year, you will own tracking and measurement across Northern's key accounts, establishing our standard for GA4, server-side tracking, and data accuracy. You'll build incrementality testing programs that drive real budget decisions, create dashboards that eliminate manual reporting, and unlock measurement service upsells. You'll mentor the team and document the standards that make tracking a repeatable strength across the org. Most importantly, you'll be the expert clients and the team trust to turn data into strategy. Benefits of Becoming a Northerner Robust Benefits plan, including a Health Spending Account Wellness Program & LifeWorks EAP Fitness Reimbursement Program Vet Care Program RRSP Matching Profit-Sharing Performance Bonuses Endless Professional Growth Opportunities Delicious Meals & Company Social Events Free Onsite Parking Referral Bonus Program Flexible work environment - so you can work where & when you work best Allowance to help set up home office Why You'll Love This Role! Technical Breadth: Work across the entire martech stack (GTM, GA4, APIs, SQL, dashboarding, AI-assisted reporting) Impact at Scale: Your infrastructure touches millions in annual client spend Leadership Without Titles: Mentor and shape measurement standards across the team Variety: No two days are the same, tracking issues, attribution models, client strategy, paid media optimization, process improvement Strategic Voice: Your insights directly influence budget allocation Remote-Friendly: Work from anywhere in Canada with flexible hours The Team You'll join a tight-knit team of 6-8 talented Paid Media professionals who move fast and think strategically. You'll partner directly with Account Management and Marketing Leadership to shape client strategy, collaborate with top-tier measurement consultants, and report to the Senior Director of Digital Advertising, someone who values data expertise and gives you room to innovate. This is a role where your tracking and measurement work directly influences how the team thinks about our client’s success. Compensation This role has a target salary range of $70,000.00 CAD - $100,000.00 CAD. Placement within this range is based on relevant skills, directly applicable experience, and depth of expertise. Candidates with solid experience that meets most, but not all, role requirements typically fall near the mid-point of the range. In addition to base salary, Northern offers a comprehensive total rewards package, including health & dental benefits, RRSP matching, profit sharing, and other perks. Equity and Diversity Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions. We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs. AI Use & Interview Transparency: Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings! If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.