Senior Media Buyer

Job description

# **Build, Scale & Operate Leading DTC Brands alongside A-Players** ## **Maneuver Marketing** Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of [The Financial Times](https://www.ft.com/high-growth-asia-pacific-ranking-2023), as they ranked us among APACs top High-Growth Companies. We have also been awarded [2nd place on the E50 Awards](https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/), jointly organised by The Business Times and KPMG in Singapore. **This is just the beginning of our journey, and you could be part of the next stage of our growth!** ## Your Role As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist. You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling. AI is assumed, not optional. We expect you to use AI in your daily workflow and, as you grow, to improve the tools and SOPs the team runs on, always exercising judgment over the output before acting on it. ### What You'll Do **Problem Diagnosis & Opportunity Identification** - Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up - Researches the market, product, and competition proactively to contribute valuable inputs - Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc. - Funnel: - Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc. - Identify relevant competitors; deconstruct high-traffic / high-performing landing pages (spy tools + AI) and share findings - Data validation & numeracy: validate that the correct metrics are being measured, and evaluate test results with valid comparisons (matched timeframes, metrics, segments) **Smart Use of Creative Inventory** - Pair video and static assets with optimal new copy and/or resurface high-performing legacy copy that can give new creative an edge - Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel) - Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization - You'll work with Growth Strategist and the rest of the team to identify patterns across creative types (VSLs, influencer, partnership, in-house, static) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV - When needed, write and stitch new hooks/leads into control body copy while holding narrative quality. **Data, Reporting & Collaboration** - Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data - Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals - Reconcile blended vs in-platform data — read performance as a whole rather than in-platform in isolation; understand how upfront acquisition drives downstream outcomes (email/SMS conversion and repeat purchase) that lift blended ROAS - Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory - Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making - Use AI to gather data and build comprehensive reports (segment reporting, landing pages, etc.), and extract insight from AI-assisted analysis **Optimize Testing Architecture** - Build efficient structures for testing, including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding - Ensure creative throughput velocity (number of assets tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks - Organize and group tests across creative types and formats (VSLs, influencer, partnership, in-house, static) - Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling **Perform Media Buying Responsibilities** - Campaign management: Monitor, trim, scale, add ads, and rotate past performers - Brief, coordinate, and quality-check executions with virtual assistants (VAs) - Perform weekend/holiday campaign monitoring and high priority optimizations - Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability - Maintain a strong tracking foundation — Meta pixel setup, CAPI / events manager, and Shopify analytics — with enough knowledge to troubleshoot and coordinate with the tech team, and to be minimally autonomous - Multi-channel readiness: as we expand beyond Meta (e.g. TikTok, AppLovin), develop channel-specific fluency in account structure, testing methodology, and attribution windows - Where rule-based agents help manage accounts, match their recommendations and actions to the intended outcome and be able to justify or override them **Research** - Contribute to weekly research in two ways: iterations/new ideas drawn from current account performance and net-new ideas from external research - Draw on Reddit, customer reviews, competitor ads, and internal ad-performance data to surface entry points/ angles with evidence-based justification - Use AI to synthesize research data — reviews (Amazon, Walmart, Shopify, Vitamin Shoppe, iHerb, TrustPilot), support tickets (social & Zendesk), and ad comments **Project Ownership** - Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results - Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities - Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement - Execute with agency and urgency while maintaining quality standards ### How You'll Succeed - Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels) - Drive profitable blended ROAS (>1x) — even when in-platform metrics look unprofitable (e.g. 0.6x) - Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups ### What You Bring - At least 2 to 3 years of relevant experience working with DTC brands as a media buyer. - AI literacy and openness to learn — comfortable using AI tools (e.g. Claude) in daily work, and genuinely curious about applying them to media buying, reporting, and research, - Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. - Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance. - Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies. - Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results - Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines. - Other important soft skills - resourcefulness, organization, independent, problem-solver ### How You Work You are: - Relentlessly curious about what drives performance - Proactive — you don't wait to be told what to test - Comfortable in ambiguity — you'll figure it out and ask smart questions - A clear, thoughtful communicator who respects teammates' time - Hungry to learn from what works (and what doesn't) - You're consistent, reliable, and thrive in a fast-paced environment where priorities can shift quickly - You take initiative and solve problems before they escalate, ensuring operations run smoothly - You maintain clear, respectful, and prompt communication with internal teams and external partners - You pay attention to the little things — details in outreach, accuracy in invoices, and quality in content really matter to you - You're flexible and eager to learn, open to feedback, and driven to continuously improve how things are done - You bring energy and excitement to working with influencers and love seeing creative collaborations come to life *You'll report to the Growth Strategist.*