Senior Media Buyer, Subscription Products

Job description

We are seeking a high-impact **Sr. Media Buyer** to serve as the primary "hands-on-keyboard" engine for our Meta and TikTok growth. This role is built for a technical tactician who lives in the dashboards and understands that in 2026, media buying is a blend of algorithmic mastery, AI-driven creative iteration, and deep subscription unit economics. You will own the end-to-end execution of our paid social ecosystem. This is an execution-heavy role for a specialist who thrives on the "craft" of campaign setup, data-driven optimizations, and scaling profitable subscription cohorts. **This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.** ### Key Responsibilities: - **Campaign Management**: End-to-end execution of ads on Meta (Facebook/Instagram) and TikTok. This includes daily "knob-turning"—bidding, budget scaling, and audience refinement. - **AI-Native Workflow (Mandatory)**: Leverage AI tools (e.g., LLMs for copy, generative AI for visual iterations, or AI-driven attribution tools) to increase creative testing velocity and optimize campaign performance. - **Creative Testing & Iteration**: Rapidly test ad formats (Spark Ads, UGC, Carousel) to identify winners. Translate performance data into actionable feedback for creative teams, identifying high-performing hooks to combat fatigue. - **Subscription Lifecycle Focus**: Optimize for long-term subscriber health, not just the initial click. Monitor "90-day drop-off" and adjust targeting to acquire high-LTV cohorts. - **Analytics & Scaling**: Daily monitoring of ROAS, CPA, and CTR. Increase spend on successful campaigns while maintaining efficiency and monitoring the "payback period." - **Technical Integrity**: Ensure all tracking (UTMs, Pixels, and CAPI) is functioning correctly across Shopify, GA4, and our subscription platforms. ### Professional Qualifications: - **Experience**: 3–5 years of direct experience in digital marketing for a D2C/consumer brand. **A track record of working within a subscription-based business model is essential.** - **Technical Mastery**: Hands-on proficiency in **Meta Ads Manager, TikTok Ads Manager, and Google Ads.** - **AI Proficiency**: You must demonstrate a workflow that incorporates AI to enhance media buying efficiency and creative production. - **Subscription Tech**: Familiarity with subscription apps like **Recharge, Skio, or Stay** is highly advantageous. - **Analytical Skills**: Strong ability to interpret data. You should be comfortable with **Google Analytics 4** and attribution platforms (e.g., **Triple Whale, Northbeam**). - **Execution-Minded**: You are someone who enjoys the technical details of campaign setup and the "craft" of digital marketing. You are an operator at heart. - **Education**: Bachelor’s degree in Marketing, Communications, or a related field. ### Key Performance Indicators (KPIs): - **Customer Acquisition Cost (CAC)**: Maintaining efficiency across paid channels. - **LTV (6-Month & 12-Month)**: Increasing the projected value of acquired subscriber cohorts. - **ROAS & Conversion Rate**: Optimizing the path to purchase for first-time subscribers. - **Churn Rate**: Improving retention through optimized targeting and lifecycle messaging. ### What We Have To Offer: - Competitive salary + bonus + equity - Generous PTO + 11 company holidays - Open sick time - 100% covered Medical, Dental, Vision for employees - 401k with match - Health & Dependent Care Flex Spending Account - Paid professional development - Leadership & growth opportunities - Virtual company and team building events