Senior Paid Ads

Job description

***Join the Pioneer Crypto Brand in the Philippines!*** Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. ### Responsiblities - Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads. - Monitor campaign budgets, KPIs, and performance against goals. - Conduct A/B testing on creatives, audiences, and bidding strategies. - Gather, clean, and analyze campaign data to identify insights and opportunities. - Prepare clear, actionable **performance reports** for internal teams and stakeholders. - Collaborate with the creative and product teams to align ad strategies with user acquisition goals. - Stay up-to-date with platform changes, trends, and best practices in performance marketing. ### Requirements - 5 years of hands-on experience with **Google Ads, Meta Ads, or Apple Search Ads**. - Strong skills in **data gathering, analysis, and reporting** (Excel/Google Sheets, Data Studio, or similar tools). - Understanding of **performance marketing metrics** (CTR, CVR, CPI, CAC, ROAS, ARPU ). - Basic knowledge of **audience targeting, keyword strategy, and attribution models**. - Good experience and knowledge of **analytics platforms** (Firebase, Appsflyer, Google Analytics, etc,). - Detail-oriented with the ability to manage multiple campaigns simultaneously. - Strong communication and problem-solving skills.