Senior Paid Media Specialist

Job description

### Get to know us Ideals is a global B2B SaaS product company recognized as [the most highly rated and customer-centric brand](https://www.g2.com/categories/virtual-data-room?tab=highest_rated) in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours. [**Ideals Virtual Data Room (VDR)**](https://www.idealsvdr.com/)**:** Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions. [**Ideals Board**](https://idealsboard.com/)**:** Board and leadership collaboration platform for faster, safer, and more compliant decision-making. ### The role We are seeking an experienced **Senior Paid Media Specialist** to manage a substantial six-figure budget across multiple surfaces. While our external agency partner is executing the primary ad networks (Google, Meta, and LinkedIn) day-to-day, we need a strategic in-house owner to drive high-level direction, keep our agency aligned with pipeline milestones, and spot growth opportunities ahead of the market. In this outcome-focused position, you will lead optimization, review campaign performance, and guide high-level direction rather than build assets manually. You will retain full autonomy to go hands-on when experimenting with emerging surfaces or validating fresh acquisition channels. Based remotely in Ukraine or across the EU (open to Ukrainian speakers), you'll play a key role in expanding our global acquisition footprint. You'll work closely with cross-functional team members across our Brand, Creative, and Digital groups. **Tech stack:** - Ad Platforms: Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, etc - Data Analytics Platforms: Google Analytics, Excel, Tableau, Google Studio/Looker, Google Ads Editor - AI: Claude ### What you will do - Collaborate with our agency partner to review Search, Performance Max, Meta, LinkedIn, and brand campaigns, maintaining strict accountability to CPL and CPQL targets - Direct a six-figure budget across half-year planning cycles: managing allocation, reforecasting, and business cases for scaling or reallocating spend - Monitor MQL and SQL pipelines against product-specific cost ceilings, taking decisive action when channel performance dips below threshold - Assess and pitch emerging paid surfaces (incl. comparison platforms, pay-per-lead networks, and new ad channels) to expand acquisition reach - Execute directly on specialized tests and channels outside agency scope, delivering rapid, in-house turnarounds on high-priority pilots - Collaborate with marketing leads on brand initiatives and partner with content and design teams to refine high-performing ad creative ### What you bring - 4+ years running paid media, with real ownership of budgets in the same range you'd manage here - Fluent across Google Ads (Search, Performance Max, Brand) and Meta/LinkedIn, not a single-channel specialist - Comfortable with unit economics: CPL, CPQL, MQL/SQL, and translating them into budget decisions - Confident managing an external agency: setting goals, reviewing their output, pushing back when needed - Self-directed: you arrive with a point of view on what to fix, not waiting to be told - English level is B2 and above - Comfortable building AI into your daily workflow, and sharp enough to catch its errors: we provide full Claude access ### Nice to have - Experience working with advanced analytics tools (i.e., Tableau) - Google Analytics or Google Ads Certification - Relevant industry and/or SaaS experience - Early hands-on experience with newer surfaces like ChatGPT Ads ### Our assessment process - Screening call with the Talent Acquisition Specialist (40 min) - Test Task - Hiring Manager interview (90 min) - Competency-based interview with the Talent Acquisition Specialist (90 min) ### What we offer We highly value our people, so we will empower you with all the resources and support to help you reach your full potential. **For your best work** - Remote-first flexibility to shape your ideal workday - Home workplace budget - Resilient home budget for Ukraine-based teammates - Resilient office in Kyiv & co-working expense coverage - Individual IT budget for extra equipment - Top-tier tech and AI-powered tools **For your growth** - Access to Ideals Academy with numerous courses - Investment in external learning and development activities - Guidance in Personal Development Plan creation - Professional literature and subscriptions coverage - Support of your passion as a speaker or writer - Internal talent mobility opportunities **For your well-being** - Medical insurance and Wellness Package for sports activities - Full coverage of mental health sessions for Ukrainian teammates - Funding for sports competitions - 20 business days of paid time off per year - Unlimited health-related time off **Extra perks** - Budget for meetups with your local team - Generous internal referral program ### Our culture Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities. [Discover more](https://ideals.jobs/our-culture/). **Ideals is an equal opportunity employer** Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.