Senior Paid Search Account Manager

Job description

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities, our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed. At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning, ensuring that AI is embedded in how we think, operate, and grow. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading. Seer is a remote-first agency and a [Certified B-Corp](https://bcorporation.net/directory/seer-interactive), with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours. **The Role:** You're a natural-born consultant who loves solving problems at scale and making recommendations that are rooted in data-- Big Data. What's better than bringing together millions of data points from disparate data sets to identify empathy-fueled opportunities for your clients? Communicating them in a way that gets clients excited, on-board, and eager to work together. You take your client's success personally. Treating their bottom line with heart and protecting each dollar as if it were your own-- and your clients love you for it! (We do too!!) ### Here are some highlights of what you'll be doing... - Craft and drive Paid Media strategy through an integrated approach to Search. Leveraging your expertise across a variety of paid channels (Paid Search, Paid Social, Display, Programmatic, and more!) and collaborating closely with SEO to help grow your clients' bottom line - You’ll consult with our clients, learning their needs and overall business objectives and leveraging the data to grow their business via measurable recommendations and results. You’ll build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth and trust in your relationship - Work closely with Team Leads to foster collaboration between all members of the account team, while serving as a mentor and motivator to the Associates on your accounts. You’ll help your team provide the highest level of service and advanced problem solving to our clients on a day-to-day basis - Oversee day-to-day campaign strategy & management, acting as a champion for big data and making recommendations at scale. You'll ensure analyses and client recommendations are, at the very least, rooted in both paid and organic data-- supporting keyword research, ad copy creation, landing page recommendations, and performance analysis along the way - Prepare and lead presentations for your clients that demonstrate your impact and value on their bottom line. You're the tried-and-true business partner that client's dream of; positioning yourself as an extension of their team, and treating their wins/losses as your own - You understand that AI has a critical role to play in how we service clients, so you’ll leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team ### The skills you'll bring to the table... - You've managed Paid Campaigns across a wide range of engines & management platforms. You have experience with ecommerce and lead gen and you’re ready to jump in on both with experience and insight. - You know the world of Search changes fast and it excites you! You're all over the latest emerging trends, tools, technologies, and data sets. You see the future of Machine Learning and AI in Search. You bring fresh ideas to the table and fearlessly run alongside industry changes. You're quick to kick up a new opportunity and run with it, making data-driven, actionable recommendations to drive value for your clients - You drive integrated strategies, leveraging AI where appropriate to drive efficiencies, measuring the effectiveness (traffic, conversions, revenue) and always backing up your decisions with data - Your skills stretch beyond Paid Media -- you're savvy with Excel, Google Suite, Data Visualization tools and you have an A+ in “Data Literacy”. Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality - You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you’ve got hands-on experience running campaigns and it’s made you the SME you are today - Even though this role is Paid Media/Search focused, you feel comfortable with cross channel management; specifically in Paid Social - Paid Media may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients. You're all about channel integration and leveraging data from SEO, Social, and Analytics to build smarter Paid strategies. You may not have all the answers, but you know where to go and who to ask - Your passion for Search stretches beyond reading industry blogs, articles, and case studies. You use your knowledge to elevate your clients, colleagues and industry peers-- through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements ### 30/60/90 - By Day 30, you will have completed division training and begun to support clients - By Day 60, you will have supported at least 2 impactful client initiatives - By Day 90, you will be up and running at full capacity, supporting a full book of business independently