Senior Paid Search Marketing Manager

Company and VisionPlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading Simply to Impress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.Job OverviewPlanetArt is looking for a Senior Paid Search Marketing Manager to support the company’s Marketing Department.PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote)What You’ll DoKey ResponsibilitiesTake ownership for the paid search results of a selection of PlanetArt businesses.Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.Manage campaign expenses and stay on budget.Optimize landing pages and the sales funnel.Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.RequirementsWhat You Should HaveSkills, Qualifications, and Requirements5+ years of experience managing paid search marketing campaigns.Strong Google Ads and Microsoft Ads skills.Excellent understanding of marketing & customer acquisition.Strong analytical skills.Excellent communication & teamwork skills.Bachelor’s Degree.What You Can ExpectWorking ConditionsWork is performed in an office environment with low to moderate noise levels.Position requires regular, continuous use of a computer.Position requires regular sitting and standing.Position requires regular interaction with team members through the following methods: in-person,phone, Zoom, Slack, or email.May require occasional travel.This is a hybrid position; employees are expected to be in the office three days per week (Monday,Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).BenefitsThe compensation range for this position is $95,000 - $115,000 annual salary.PlanetArt offers a comprehensive benefits package, including:Health, Dental, and Vision Insurance Life Insurance 401(k) with matching Pet Insurance Mental Health Benefits Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays Employee Product Discounts

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading Simply to Impress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

PlanetArt is looking for a Senior Paid Search Marketing Manager to support the company’s Marketing Department.

PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote)

What You’ll Do
Key Responsibilities

• Take ownership for the paid search results of a selection of PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.

Requirements

What You Should Have
Skills, Qualifications, and Requirements

• 5+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor’s Degree.

What You Can Expect
Working Conditions

• Work is performed in an office environment with low to moderate noise levels.
• Position requires regular, continuous use of a computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: in-person,
• phone, Zoom, Slack, or email.
• May require occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday,
• Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).

Benefits

The compensation range for this position is $95,000 - $115,000 annual salary.

PlanetArt offers a comprehensive benefits package, including:

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more. At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more. At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.