Senior Paid Search Marketing Specialist

Job description

Work alongside performance marketers, data engineers & data scientists and be responsible for using data to proactively uncover untapped opportunities, measure & monitor performance, and optimize all aspects of Glovo's marketing efforts. You will work hand in hand with performance leads and you will be responsible for 360 projects, working closely with all channel teams. Having experience managing big projects from scratch is key! THE JOURNEY Take the lead in creating, developing, and optimizing high-impact campaigns for one of Glovo's regions (Africa, EE, Balkans, or SWE). Specialize in driving acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels. Bring a hands-on, data-driven approach to daily operations, helping the team tackle challenges and exceed goals. Collaborate with a skilled team of marketers and analysts across Performance Marketing channels, including Paid Social, SEM, ASA, and programmatic, to maximize impact. Own your performance targets and consistently deliver on key metrics to drive growth. Champion excellence in your region by not only hitting targets but also sharing insights and best practices that elevate team performance. Lead continuous optimization efforts through A/B testing and performance analysis, ensuring every campaign is fine-tuned for maximum efficiency. Work cross-functionally with design, local marketing teams, BI, and Martech to craft and execute winning strategies that push campaign performance to the next level. 3-5+ years of experience in performance marketing, with a strong focus on Google App Campaigns (preferably UAC) and programmatic advertising. Proven expertise in scaling campaigns, optimizing acquisition funnels, and maximizing ROAS. Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization. Strong analytical mindset with a passion for turning data into actionable insights. Experience managing large-scale campaigns and collaborating across multiple stakeholders and teams. Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer. Ability to thrive in a fast-paced, dynamic environment and drive projects from strategy to execution. Excellent communication and problem-solving skills with a proactive approach. Fluency in English (additional languages are a plus). We will positively value: Experience with Paid Social, programmatic, and SEM; Adjust, Branch or Appsflyer, and overall experience in the online advertising industry Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable. We believe driven talent deserves: 🌟 An enticing equity plan that lets you own a piece of the action. 💪 Top-notch private health insurance to keep you at your peak. 🍔 Monthly Glovo credit to satisfy your cravings! 💳 Discounts on transportation, food, and even kindergarten expenses. 🏊 Discounted gym memberships to keep you energized. 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year! 👪 Enhanced parental leave, and office-based nursery. 🧠 Online therapy and wellbeing benefits to ensure your mental well-being. At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here . Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc). So, ready to take the wheel and make this the ride of your life? Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website ! Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.