Senior Paid Social Executive

Job description

Job Description: We are looking for a Senior Paid Social Executive to take ownership of campaign execution, optimization, and performance across major social platforms. You will lead on Meta (Facebook/Instagram) and other key platforms such as TikTok, Snapchat, LinkedIn, and X, ensuring delivery of high-performing campaigns that drive measurable results. This role requires a blend of analytical rigor, creative thinking, and client-facing confidence. You’ll also support in mentoring junior team members and collaborating across media disciplines to deliver integrated strategies. Key Responsibilities • Plan, activate, and optimize paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X. • Develop and test audience segmentation, creative variations, and bidding strategies to maximize performance. • Ensure achievement of campaign KPIs (ROAS, CPA, engagement, conversion, reach). • Monitor daily performance, identify optimization opportunities, and implement actionable improvements. • Prepare and present detailed campaign performance reports with insights and recommendations. • Collaborate with Paid Search, Programmatic, and Analytics teams to deliver cross-channel solutions. • Stay updated on platform innovations, ad formats, and algorithm updates, testing new features when relevant. • Support in client calls, quarterly reviews, and strategic discussions with internal stakeholders. • Mentor junior paid social executives to ensure quality and consistency in campaign delivery. Requirements • 2–4 years of hands-on experience in paid social campaign management, preferably in an agency environment. • Strong expertise in Meta Ads Manager, with working knowledge of TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager. • Proficiency in campaign analytics, tracking, and attribution across multiple platforms. • Strong Excel and data visualization/reporting skills (e.g., Data Studio, Power BI, or similar). • Experience working with dynamic ads, pixel implementation, and conversion tracking. • Excellent organizational and multitasking abilities, with strong attention to detail. • Client-facing experience with confident communication and presentation skills. • Proactive mindset with curiosity for creative testing, data analysis, and emerging paid social trends. Location: Casablanca Brand: Dentsu Time Type: Full time Contract Type: Permanent