Senior Partner Marketing Manager

Job description

**About Campfire** Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently. **About the role** Partners extend Campfire's reach into accounts and communities we can't get to alone. You'll build the partner marketing function from the ground up: joint value propositions and co-marketing programs with our most important partners, partner-sourced pipeline programs, and the enablement that helps partners sell and market Campfire well. **What you'll do** - Build the partner marketing plan with the Partnerships team: partner tiering, program design, budget and pipeline targets. - Develop joint messaging and “better together” assets with priority partners: solution briefs, integration pages, webinars and joint customer stories. - Run co-marketing campaigns and joint events with partners alongside Field Marketing and Corporate Events, including marketplace and directory presence. - Own partner-facing enablement: portal content, launch communications, sales playbooks and a partner newsletter. - Manage market development funds and co-funded programs where they apply, and track their return. - Own Campfire's presence at partner conferences and communities, coordinating sponsorships with Field Marketing. - Report on partner-sourced and partner-influenced pipeline and on partner engagement. **What you'll bring** - 8+ years in B2B marketing, including 3+ in partner, channel or ecosystem marketing at a software company. - A track record of building partner co-marketing programs that produced measurable pipeline. - Experience with both technology or integration partners and services partners, plus familiarity with marketplaces and partner portals. - Strong relationship skills; you align internal and external stakeholders with different incentives. - Excellent writing; you can turn a partnership into a clear, differentiated joint story. - Comfort with events, webinars and campaign execution. You're a builder who ships.