Senior Performance Creative Strategist

Job description

## **About the role** We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands. We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way! We’re looking for a **Senior Performance Creative Strategist** to own creative strategy, data analysis, and performance outcomes for **a major US nutraceuticals brand**. As we grow our team in this space, you’ll have the opportunity to shape our creative approach, set the standard for future work, and help the brand grow. ## **What You’ll Do** - Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration. - Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy. - Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance. - Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas. - Write and guide performance copy that is structured, intentional, and measurable. - Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning. - Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots. - Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality. - Present creative strategy and performance rationale to clients with clarity, logic, and confidence. - Stay current on platform changes, creative formats, and performance trends that materially impact results. ## What we’re looking for - Exceptional writing ability, ideally in short-form, digital-first content. - A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action. - Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes. - Comfort forming hypotheses, reading results, and making fast, informed creative decisions. - Genuine interest in mentoring others and raising the overall quality bar. - Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something. ## Must haves - Fluency in written and spoken English is required. - Experience developing performance-driven creative for paid social or digital channels. - Strong comfort interpreting performance data and using it to guide creative direction and iteration. - Experience collaborating cross-functionally in fast-moving, data-creative-focused environments. ## **Nice to have** - A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required. - Experience working closely with media buyers or growth teams. - Familiarity with structured testing frameworks and creative systems. ## Why this role (benefits) - Unlimited Time Off & Sick Days - Flexible hours - Fully remote (with the possibility to work from anywhere) - Global pods (meet creatives from all around the world) - High opportunity for growth!