Senior Performance Marketing Manager, Paid Social

Job description

WHY HARVEY At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you. At Harvey, the future of professional services is being written today — and we’re just getting started. ROLE OVERVIEW Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs. You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide. This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy. We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes. WHAT YOU'LL DO Own and Scale Paid Social Growth - Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets. - Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences. - Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities. Drive Experimentation and Performance - Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities. - Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency. - Establish testing frameworks and best practices that improve campaign performance over time. Partner Across the Business - Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging. - Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets. - Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting. WHAT YOU HAVE - 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation. - Deep expertise across LinkedIn, Meta, and YouTube advertising platforms. - Proven success scaling paid social programs while improving efficiency and business outcomes. - Strong analytical capabilities with experience using performance data to drive strategic decisions. - Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles. - Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks. - Ability to operate both strategically and tactically—you can define the roadmap and execute the details. - Excellent communication skills and experience collaborating across marketing, operations, and sales teams. Preferred Qualifications - Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies. - Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels. - Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles. COMPENSATION $136,000 - $204,000 USD DEPENDING ON YOUR LOCATION, AN APPLICANT PRIVACY NOTICE MAY APPLY TO YOU. YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922]. #LI-AK2 Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai