Senior Performance Marketing Manager - Remitly Business

Job description

Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders. About the Role: Remitly has moved $100B+ helping families send money across borders. Now we're doing the same for small and medium-sized businesses, and that starts with winning new customers, one signup at a time. That's where you come in: you'll own the two numbers that make it happen, Paid NCAs and CAC. We need someone who has built and scaled paid media engines before, and who's at home in a high-velocity, data-driven, digital marketing ecosystem. You won't just set the strategy and step back — you'll decide where and how we invest, plan the campaigns, and run point on the results. You'll report to the Head of Marketing as the senior marketing leader managing $XX million in paid budget, deploying campaigns across the US, Canada, UK, and EU. If you want the authority and the mandate to build paid end to end, this is it. What matters most isn't where you've worked — it's how you operate: with the rigor and platform depth to run multiple high-stakes accounts, and the instinct to own the outcome rather than hand it off. You'll carry the number, not the client. This is a hybrid role requiring 3+ days per week in the Remitly Seattle headquarters. You Will: Own the Paid new customer acquisition (NCA) outcomes and target for Remitly Business. The paid NCA number is the business's primary acquisition metric. Own the budget and spend decisions impacting Customer Acquisition Cost (CAC). Manage CAC efficiency across channels with full budget authority and reallocation rights. Own the agency relationship end to end: briefing, weekly paid marketing metrics reviews, monthly and quarterly planning, roadmap alignment, and contract accountability. Hold the agency to output standards, not effort. Run campaigns hands-on across Meta and Google Ads with agency support: campaign architecture, bid strategy, audience segmentation, creative testing, and optimization. Expand into incremental channels (LinkedIn, programmatic, affiliate, influencer-led performance) based on CAC signals, not speculation. Drive experimentation: brief the creative team, run structured A/B tests, and feed winning signals back into production. Own the adtech roadmap for Remitly Business. Work directly with engineers and PMs to scope and ship integrations. Define and maintain the measurement infrastructure: pixel implementation, conversion tracking, UTM governance, and data pipeline integrity. You are the last line of defense on attribution accuracy. Lead incrementality testing, match market testing, and mixed media modeling with the Analytics team. Have the judgment and experience to make high-quality investment decisions, even when attribution is imperfect. You Have: 8+ years in performance or growth marketing, with at least 3 years hands-on managing Meta and Google Ads campaigns at meaningful scale. An acquisition target and CAC number you've directly owned, with the data to back up how you moved it at scale. Experience owning an ongoing agency metrics and performance review — you've set the agenda, held the agency to outcomes, and made the call when the relationship needed to change. Deep fluency with paid social and paid search bidding strategies: Smart Bidding, Advantage+, custom audiences, lookalikes, exclusion logic, and the tradeoffs between automation and control. Hands-on experience with measurement infrastructure: conversion tracking, attribution modeling, incrementality testing, and the ability to QA your own data pipeline. Direct adtech experience — evaluating, onboarding, and managing vendors (DSPs, CDPs, creative intelligence platforms). You know what earns a place in the stack and what doesn't. Compensation Details. The starting base salary range for this position is typically $152,000-$190,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role. #LI-Hybrid Our Benefits: Flexible paid time off Health, dental, and vision + 401k plan with company matching Paid parental, medical, military and family care leave Mental Health & Family Forming Benefits Employee Stock Purchase Plan (ESPP) Continuing education Our Connected Work Culture: Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most. Remitly is an E-Verify Employer At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.