Senior Performance Marketing Manager – Social Paid (Meta Focus) (m/f/d)

Job description

What You Will Do We are looking for a hands-on Senior Performance Marketing Manager (m/f/d) with a strong focus on Meta as a core growth channel. The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid. Your responsibilities include: Taking ownership of the performance of our social paid channels, with a focus on Meta Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation Ownership of the social paid creative strategy – from developing new creative angles and concepts to scaling successful creatives Developing and implementing structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams Analyzing campaign data , deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition Designing and executing tests across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements Close collaboration with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance What You Bring At least 4 years of experience in building, managing, and scaling social paid campaigns, with a strong focus on Meta Proven track record of scaling new customer growth in an e-commerce, DTC, or consumer-focused environment Deep understanding of key performance metrics such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers Proven experience in developing performance creatives , creative briefs, UGC concepts, and structured creative testing frameworks You don’t think only in campaigns and target groups, but also in hooks, angles, storytelling, and user psychology Strong analytical skills and experience working with large datasets and performance analysis Good understanding of attribution, tracking, and modern measurement approaches Hands-on mentality with high ownership, strong execution skills, and a proactive mindset Based in Berlin or willing to relocate Business-fluent English (C1 or equivalent); German skills are a plus What's In It For You Smart Working & Flexibility: Flexible working hours, hybrid work, and 20 days of workation. We trust you to take ownership: you deliver on our shared goals and structure your day in the way that works best for you. You’ll also start with 28 days of vacation, increasing by one additional day per year of tenure (capped at 30 days), so you always have time to recharge. Growth & Setup: A structured onboarding plan to get you started, plus a dedicated development budget for your personal and professional growth. You’ll also receive your own MacBook and a fully equipped office setup with monitors and height-adjustable desks. KoRo Vibe & Benefits: Free snacks, and barista coffee in the office, 20% discount in the KoRo Online-Shop, and exclusive perks with partner companies. On top of that, a fully funded BVG ticket (Jobticket), a subsidy for your fitness membership (Urban Sports Club, Hansefit, or FitX), and a company pension scheme (bAV) via Ginkgo. Shared Moments: Regular team events and company parties to celebrate milestones and successes together. Sounds good? Then apply with your application documents ( CV and letter of motivation ) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!