Senior Planner

Job description

Job Description: Key accountabilities ​Develop a solid knowledge across SEM, SEO, Display, Social Media and Affiliates by attending training, obtaining relevant qualifications and keeping up to date with industry news and developments. Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI. Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement. Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization. Strategically assess campaign progress and make data-driven optimizations to ensure optimal results. Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels. Requirements Associate degree or above in any discipline, major in Marketing or Media would be an advantage, Fresh Graduates are welcome. Fluent in English and Cantonese & Mandarin, both written and spoken language skills. Detail oriented, organized and sensitive to numbers. A good team player with good communication skills and self-motivated. Able to work under pressure with limited turnaround time. Good PC skill, especially in excel, PowerPoint & internet operations, proficiency in full suite of Microsoft Office. Immediate available is preferred. Location: Hong Kong Brand: Iprospect Time Type: Full time Contract Type: Permanent