Senior Planning Executive

Job description

The Senior Media Planner is responsible for developing, implementing, and optimizing integrated media strategies that deliver business objectives and maximize client outcomes. This role works closely with clients, media partners, and internal teams to create data-driven media plans, manage campaign performance, identify growth opportunities, and ensure effective media investment across all channels. Job Description: Key Responsibilities: Develop and execute strategic media plans across online and offline channels to achieve client marketing objectives. Lead media planning activities for assigned accounts, ensuring campaigns are aligned with business goals, target audiences, and budget requirements. Analyze market trends, audience insights, competitive activities, and media consumption behaviors to inform planning recommendations. Manage the end-to-end planning process, including media strategy development, budget allocation, channel selection, and performance forecasting. Build and maintain strong relationships with media owners, vendors, and strategic partners to secure optimal opportunities and added value for clients. Collaborate closely with internal teams including Client Services, Digital, Trading, Analytics, and Operations to ensure seamless campaign execution. Monitor campaign performance and provide actionable insights to optimize media effectiveness and return on investment (ROI). Prepare and present media recommendations, campaign reports, and strategic reviews to clients and senior stakeholders. Negotiate media opportunities and support trading initiatives to maximize value and efficiency of media investments. Location: Bangkok Brand: Carat Time Type: Full time Contract Type: Permanent