Senior PPC Specialist

distantjob

Remote

Posted May 16, 2025

Full-time

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Job description

Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that!

We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives.

Key Responsibilities

Strategy & Planning
- Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets
- Size opportunities and forecast ROI for campaign initiatives
- Create effective account structures and roadmaps for performance improvement
Execution & Optimization
- Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms
- Drive continuous improvement in CTR, CVR, ROAS, and impression share
- Optimize budget allocation and implement new platform features
Analysis & Insight (about 15% of your time)
- Use GA4 and Looker to identify performance trends and actionable insights
- Translate complex data into compelling narratives for senior leadership
- Develop reporting that highlights key metrics and opportunities
Collaboration & Innovation (about 10% of your time)
- Partner with Creative on ad copy and visual concepts
- Coach junior team members on PPC best practices
- Recommend new tools, betas, and channels worth piloting

Qualifications

2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager
Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments
Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis
Growth mindset with a commitment to iteration, documentation, and knowledge sharing
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

Bonus Skills

Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)
Proficiency with Microsoft Advertising platform and strategies
Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)
Experience with marketing automation platforms and CRM integration
Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)

What We Offer

Collaborative and innovative work environment
Opportunity to work with diverse clients
Work methodology that involves not letting clients take command of the creative process (rare, huh?)
Career advancement pathways

If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!