Senior PPC Specialist

Job description

*Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that!* We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives. **Key Responsibilities** - **Strategy & Planning** - Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets - Size opportunities and forecast ROI for campaign initiatives - Create effective account structures and roadmaps for performance improvement **Execution & Optimization** - Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms - Drive continuous improvement in CTR, CVR, ROAS, and impression share - Optimize budget allocation and implement new platform features **Analysis & Insight (about 15% of your time)** - Use GA4 and Looker to identify performance trends and actionable insights - Translate complex data into compelling narratives for senior leadership - Develop reporting that highlights key metrics and opportunities **Collaboration & Innovation (about 10% of your time)** - Partner with Creative on ad copy and visual concepts - Coach junior team members on PPC best practices - Recommend new tools, betas, and channels worth piloting **Qualifications** - 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager - Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management - Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments - Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis - Growth mindset with a commitment to iteration, documentation, and knowledge sharing - Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders - Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience) **Bonus Skills** - Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit) - Proficiency with Microsoft Advertising platform and strategies - Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python) - Experience with marketing automation platforms and CRM integration - Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.) **What We Offer** - Collaborative and innovative work environment - Opportunity to work with diverse clients - Work methodology that involves not letting clients take command of the creative process (rare, huh?) - Career advancement pathways If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!