Senior PPC Specialist

Job description

This is us – carVertical. We’re here to perfect how the world buys, owns, and trades vehicles by using the power of automotive data. Since 2018, we've grown into 37 markets (and counting). And here's the mic-drop: we've built the largest online database of used vehicle records, powered by data from 1000+ international sources. We spend three days a week in the office, giving you the best of both worlds – teamwork and flexibility. We put our people first, offering health insurance, professional development programs, and an employee referral program – because when you grow, we all do. To be truly happy, we're missing one thing – you. Main Responsibilities Campaign Strategy & Forecasting: Take full ownership of planning, forecasting, and scaling high-volume PPC campaigns across your designated channels and beyond. Budget & Performance Management: Manage large advertising budgets efficiently, optimizing daily to meet key ROI, ROAS, and CPI targets. Testing & Optimization: Develop clear hypotheses, run thorough A/B tests, and analyze campaign data to continuously improve performance. Creative Collaboration: Work closely with copywriters, designers, and product teams to create high-converting ad creatives and landing page experiences. Quality & Tracking QA: Ensure error-free campaign setup and regularly audit tracking data across platforms to flag and fix discrepancies early. Monitoring & Reporting: Track daily performance using platform interfaces, Tableau, and PostHog/GA4. Deliver clear, actionable reporting tailored to team and stakeholder needs. Industry Insights: Stay up to date with the latest PPC trends, tools, and best practices, sharing relevant insights with the broader team. Core Requirements PPC Expertise: 5+ years of hands-on experience managing Google Ads and Microsoft (Bing) Ads. Experience with YouTube ads, app marketing and Apple Search Ads is a plus. Large-Scale Experience: Proven track record managing global, high-budget campaigns (€1M+ monthly spend). Analytics & Data Savvy: Deep understanding of digital marketing metrics and their relationships, with strong hands-on skills in GA4 explorations, Excel/Google Sheets pivot tables, and custom reporting. Experience with PostHog, Motion, Firebase, AppsFlyer, or Tableau is a plus. Technical Tracking: Solid understanding of conversion setup and custom tracking configurations. Communication & Collaboration: Excellent written and spoken English, with strong interpersonal skills for building relationships with team members and vendors. Self-Driven & Organized: Able to work highly independently or cross-functionally, manage competing priorities, and consistently deliver results. What you get in return: A dynamic and supportive work environment with hybrid flexibility. Opportunities for professional growth through funded training, courses, and ongoing development programs. Additional paid vacations. Teambuildings, workations – you name it. Gross monthly salary range starts at 4300 eur, the final offer will depend on your competences.