Senior Product Enablement & Adoption Manager

Job description

BlackCloak’s mission is to protect corporate executives and high-profile individuals in their personal lives, mitigating risks to their families, companies, reputation, and finances. We defend our clients’ digital lives from hackers, privacy leaks, and identity theft. If you are passionate about helping to protect others, then keep reading - this may be your next great opportunity. As Senior Product Enablement & Adoption Manager, you make sure members adopt and stay engaged with BlackCloak over time so they realize its full value. You own post-sale product launches, manage member programs, and lead strategic projects. Your work helps new and core features land with members, enables our teams to deliver a better member experience, and drives stronger renewal and expansion. **Reports to:** VP of Value Enablement ### What You Will Do - **Product launch (post-sale):** Develop and manage the post-sale launch process, from team enablement through member rollout, in partnership with Marketing, Product, and Operations - **Adoption:** Craft and execute strategies that move members from first use to regular use - **Member-facing initiatives:** Expand the channels and methods we use to educate members on all features, products, and services available on their current plan or an upgraded plan - **Internal enablement:** Enable post-sale teams to support and position the value of each product or tool release - **Strategic projects:** Lead key initiatives that drive value realization for our members ### How Success Is Measured - Launches go live on time, with a team that’s ready to support and position their value - Adoption of new and core features grows, and members get there faster - Engagement (utilization) grows over time, not just at launch - Engaged members renew at higher rates (shared goal) - Product gets regular insight from member feedback ### What You Need to be Successful - 5+ years in product marketing, customer enablement, or a similar role - A track record of launches that drove real adoption - Confidence presenting to enterprise-level clients - Strong writing skills and comfort with data - Willingness to travel (about once a month) - Nice to have: experience in cybersecurity and/or with executive clients