Senior Product Manager - Asset Lifecycle Management

Job description

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including **Spotify, Campari, and Lacoste**, trust Bynder as their **single source of truth for creative content**. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to **AI-powered content orchestration**. By integrating human-led, customizable **AI Agents** directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. **Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences?** Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team. **About the role** Bynder is seeking a seasoned Senior Product Manager to own the value proposition for Asset Lifecycle Management: how assets enter, get processed, and move through the Bynder platform at scale, starting with our newest capability, Workspace Batch Uploads and our new Asset & Batch APIs. This is a strategic, outward-facing role. You will be the primary voice for this part of the platform with enterprise customers, partners, and system integrators, translating market needs and competitive dynamics into a compelling product vision. You'll set direction and desired outcomes for ingestion, processing, and asset lifecycle, and partner closely with Bynder's architects and technical champions, who will lead the technical approach to realize that vision. **What you’ll do** **Own the value proposition**: Define and continuously sharpen the business case and customer value proposition for Asset Lifecycle Management, ensuring it is well understood by customers, partners, and internal stakeholders alike **Set vision and strategy**: Own the vision, strategy, and roadmap for Workspace Batch Uploads and Asset & Batch API and the broader Asset Lifecycle Management domain, setting clear direction that aligns with Bynder's strategic business goals **Lead with the market**: Build and maintain strong relationships with enterprise customers, partners, and system integrators to understand their ingestion and asset lifecycle needs, validate direction, and stay ahead of evolving market demands **Partner with architects and technical champions**: Set the desired outcomes for ingestion, processing, and lifecycle capabilities, then collaborate closely with Bynder's architects, technical champions, and engineering teams who own translating that direction into a sound technical approach **Represent the roadmap externally**: Act as a credible, confident spokesperson for this part of the platform in customer conversations, partner discussions, and executive updates **Drive cross-functional alignment**: Work with engineering, UX, QA, and go-to-market teams to pressure-test direction, surface trade-offs, and deliver cohesive, high-quality outcomes **Stay ahead of the market**: Track industry trends and competitive movement in batch ingestion, content operations, and asset lifecycle management, drawing on Bynder's technical experts as needed to keep the roadmap sharp and differentiated **What you’ll bring** **Product leadership**: 5+ years in product management, with a track record of owning strategy, direction, and roadmaps, and of being accountable for the business outcomes of a product area **Customer and market fluency**: A demonstrated ability to build trusted relationships with enterprise customers and partners, and to translate their needs into a clear, compelling product narrative **Business acumen**: Strong judgment on prioritization, trade-offs, and business impact, with the ability to build a value proposition that resonates with both buyers and end users **Communication skills**: Strong ability to clearly articulate product vision and value in both business and technical terms, to executives, customers, and cross-functional teams **Collaborative mindset**: Demonstrated skill in building alignment and influencing without direct authority across architects, engineering, and go-to-market teams. Comfort partnering with technical stakeholders is important; deep technical authorship is not **Agility and adaptability**: Proficiency in Agile methodologies (Scrum, Kanban) with experience managing iterative product development cycles **Curiosity and drive**: A self-starter with a passion for exploring the latest AI tools, staying on top of industry developments, and continuously pushing boundaries **Education**: Bachelor's degree or equivalent practical experience **What we have** - Challenging and inspiring work environment - Learning and Development budget - Commuting budget - Mental Health and Well-being Support - Bynder Love "stipend” - Unlimited vacation policy - Volunteer Time Off - Team and Company activities - Complimentary Lunches and Snacks - Offices in Amsterdam or Rotterdam **Our Commitment:**Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action. #LI-Hybrid #LI-MF1