Senior Product Manager – China Platforms (Mini Programs & Web/App)

Job description

Job Description Job Title: Senior Product Manager – China Platforms (Mini Programs & Web/App) Location: Hainan, China About the Role As a Senior Product Manager – China Platforms, you will own and drive the product strategy and execution for MOVE’s China-facing digital ecosystem — including WeChat Mini Program, Alipay Mini Program, and MOVE’s websites and mobile apps serving China users . This role requires a strong understanding of China’s digital landscape, platform ecosystems, and payment environments. You will work closely with Engineering, Design, Commercial, Marketing, and Partnerships to ensure MOVE delivers a localized, high-performing, and scalable travel experience for China users. Key Responsibilities 1. Product Strategy & Platform Ownership Own the product roadmap for MOVE China platforms (WeChat Mini Program, Alipay Mini Program, Web, App). Define product vision aligned with China growth strategy and cross-border travel objectives. Drive localization strategy for China users, including UX, payments, and ecosystem integrations. Identify growth levers within China’s super-app ecosystem. 2. Product Development & Execution Lead end-to-end product lifecycle from discovery to launch and iteration. Work closely with engineering teams to deliver features across mini programs, web, and app. Prioritize backlog based on impact, feasibility, and China market relevance. Ensure high-quality execution, platform compliance, and scalability. 3. Ecosystem & Platform Integration Drive integration with WeChat ecosystem features (login, wallet, social sharing, customer engagement tools). Manage Alipay integrations including wallet incentives, payment flows, and promotional campaigns. Partner with China commercial and partnerships teams to align product initiatives with campaigns and tourism board collaborations. Ensure compliance with China regulatory requirements where applicable. 4. Data, Growth & Optimization Monitor KPIs including acquisition, conversion, retention, and transaction success rates. Conduct A/B testing and optimize user journeys within mini program constraints. Leverage analytics to improve performance across platforms. Work with data teams to build dashboards and insights specific to China users. 5. Cross-Functional & Stakeholder Management Act as the single product owner for China platforms. Collaborate with engineering, design, marketing, legal, and external partners. Present roadmap updates and performance reports to leadership. Ensure alignment between China operations and regional MOVE strategy. Required Qualifications & Experience Essential: 6+ years of experience in Product Management. Experience managing products within China digital ecosystems (WeChat, Alipay, or similar super-app environments). Strong understanding of Mini Program architecture and platform constraints. Experience with consumer-facing digital products (OTA, e-commerce, fintech, or marketplace preferred). Solid understanding of APIs, microservices, and platform integrations. Experience working in Agile development environments. Strong analytical mindset with experience using data to drive decisions. Excellent communication skills in English and Mandarin . Preferred: Prior experience in TravelTech, OTA, cross-border commerce, or digital payments. Experience launching or scaling products within China market. Familiarity with Tencent and Ant ecosystem commercial tools. Experience working in fast-scaling startups or regional tech platforms. Why Join AirAsia MOVE? Be part of MOVE’s China expansion journey. Shape cross-border travel technology connecting China and ASEAN. Work on high-impact platforms within WeChat and Alipay ecosystems. Collaborate with regional and global stakeholders. Play a key role in building MOVE’s long-term China growth strategy. ----------------------------------------------------------------------------------------------------------------------- 职位名称：高级产品经理 – 中国平台（小程序及Web/App） 工作地点：中国海南 关于岗位 作为 高级产品经理 – 中国平台 ，您将负责并推动 MOVE 面向中国市场的数字产品生态的产品战略与执行，包括 微信小程序、支付宝小程序，以及面向中国用户的 MOVE 网站与移动应用 。 该岗位需要对中国数字生态、平台体系及支付环境具备深入理解。您将与工程、设计、商业、市场及合作伙伴团队紧密协作，确保 MOVE 为中国用户提供本地化、高性能且具备可扩展性的旅行产品体验。 主要职责 1. 产品战略与平台负责人 负责 MOVE 中国平台产品路线图（微信小程序、支付宝小程序、Web、App）。 制定与中国市场增长战略及跨境旅游目标一致的产品愿景。 推动中国用户本地化策略，包括用户体验、支付方式及生态整合。 挖掘中国超级应用生态中的增长机会与驱动因素。 2. 产品开发与执行 主导产品从需求探索、开发上线到持续迭代的全生命周期管理。 与工程团队紧密合作，推动小程序、Web 与 App 功能交付。 基于业务影响、技术可行性及中国市场相关性进行需求优先级管理。 确保产品高质量交付、平台合规性及系统可扩展性。 3. 生态与平台整合 推动与微信生态能力的整合（登录、微信支付、社交分享及用户运营工具）。 管理支付宝生态整合，包括钱包激励、支付流程及营销活动支持。 与中国商业及合作伙伴团队协作，使产品规划与市场活动及文旅合作项目保持一致。 在适用情况下确保符合中国相关监管与合规要求。 4. 数据增长与优化 监控关键指标（用户获取、转化率、留存率及交易成功率）。 在小程序平台限制条件下开展 A/B 测试并持续优化用户路径。 利用数据分析提升各平台产品表现。 与数据团队合作，构建面向中国用户的数据看板与洞察体系。 5. 跨团队与利益相关方管理 作为中国平台的产品唯一负责人（Product Owner）。 与工程、设计、市场、法务及外部合作伙伴协作推进项目。 向管理层汇报产品路线图进展与业务表现。 确保中国业务运营与 MOVE 区域整体战略保持一致。 任职资格与经验 必备条件 6 年以上产品管理经验。 具备中国数字生态产品经验（微信、支付宝或类似超级应用环境）。 深入理解小程序架构及平台限制。 有面向消费者的数字产品经验（优先考虑 OTA、电商、金融科技或平台型产品）。 熟悉 API、微服务架构及平台集成。 具备敏捷开发（Agile）工作经验。 优秀的数据分析能力，能够以数据驱动决策。 优秀的中英文沟通能力。 优先条件 具备 TravelTech、OTA、跨境电商或数字支付经验。 有中国市场产品上线或规模化经验。 熟悉腾讯及蚂蚁生态商业工具。 有高速成长型初创公司或区域科技平台经验。 为什么加入 AirAsia MOVE？ 参与 MOVE 中国市场拓展的重要阶段。 打造连接中国与东盟的跨境旅行科技产品。 深度参与微信与支付宝生态核心平台建设。 与区域及全球团队协作共创影响力项目。 在 MOVE 长期中国增长战略中发挥关键作用。