Senior Product Manager, Consumer

Job description

At Viome, we are driven by a singular mission: to help people live a healthy, disease-free life. This mission guides our actions, fuels our passion, and shapes the impact we aim to have in the world. Our core values - Be Bold, Be Collaborative, Be Frugal, and Grow Continuously - underpin our approach to achieving this goal. If you are motivated by the idea of working in an environment that prioritizes bold innovation, teamwork, efficient resource use, and continuous learning, all towards promoting health and preventing disease, we warmly invite you to apply. Join us in our journey to transform lives and create a healthier future for all. We are looking for a Senior Product Manager, Consumer to join our product team in Bellevue, reporting to the Head of Product. You will own in-app journeys that convert members, drive repeat purchases, and grow lifetime value. The right candidate has shipped D2C consumer apps that move revenue metrics, not just engagement stats. You understand subscription mechanics, upsell moments, and how to design journeys that feel personalized without feeling pushy. You write tight requirements, move fast, and work shoulder-to-shoulder with design and engineering on-site in Bellevue. ### Responsibilities ## **Revenue & Growth Ownership** - Own the in-app journeys that drive D2C revenue: new member conversion, upsell to higher-tier subscriptions, cross-sell of consumables and add-ons, and winback of lapsed members. - Define and track revenue-linked success metrics for every feature area (conversion rate, attach rate, average order value, LTV, churn) and run post-launch reviews that feed back into the roadmap. - Identify and prioritize the highest impact levers across the full member lifecycle: pre-purchase, onboarding, result reveal, action-taking, and re-engagement. - Partner with marketing and lifecycle teams to ensure in-app moments align with and amplify campaign and email strategies. ## **Roadmap & Execution** - Write well-scoped PRDs, user stories, and acceptance criteria in Jira that engineering and design can execute with minimal back-and-forth. - Maintain a clear, defensible backlog prioritization framework against a high volume of incoming requests from stakeholders and customer feedback. - Run regular usability testing and structured customer interviews; keep direct relationships with active members for ongoing feedback and validation. - Ship quickly and iterate based on data — you prefer a well-instrumented experiment over a lengthy spec review. ## **Persona & Journey Strategy** - Own and evolve Viome’s consumer persona framework, with a focus on purchase motivations, upgrade triggers, and churn risk signals — not just health journey profiles. - Map end-to-end user journeys with an eye on conversion and retention: where do members drop? Where do they upgrade? Where do they go dark? - Translate persona insights into concrete product decisions: segmented onboarding flows, contextual upsell prompts, dynamic re-engagement surfaces. ## **Design Partnership** - Work closely with UX/UI design as a substantive thought partner — contributing to information architecture, interaction patterns, and conversion-optimized flows. - Hold a high bar for consumer experience quality: push back on confusing flows, trust-eroding visual treatments, and missed monetization moments. - Bring a point of view on D2C app design trends — from commerce-first health apps to subscription software — and how they can raise Viome’s bar. ### Qualifications ## **Required** - 5+ years of product management experience, with at least 3 years on consumer mobile or web apps. - Demonstrated track record shipping features that move D2C revenue metrics: conversion, LTV, attach rate, or churn. - Deep familiarity with subscription or membership products — activation, retention, and the moments that drive upgrades and prevent cancellations. - Experience building and maintaining user persona frameworks and journey maps that inform roadmap priorities, not just decorate walls. - Strong design instincts — you give substantive feedback and hold a high bar for UX quality without becoming a bottleneck. - Proficiency with Jira for roadmap management, backlog grooming, and detailed requirements including epics, stories, and acceptance criteria. - Experience running customer research — usability tests, interviews, feedback sessions — and translating findings into product bets. - Clear written communication: concise PRDs, explicit tradeoffs, stakeholders who know what’s being built and why. ## **Strongly Preferred** - Experience with AI- or ML-driven personalization surfaced to end users: dynamic recommendations, personalized content, or insight generation. - Familiarity with supplement, nutrition, wellness, or diagnostics categories. - Experience with mobile commerce, in-app purchasing, or consumable product upsells. - Comfort with analytics tools (Fullstory, Amplitude) and a habit of building your own dashboards rather than waiting for data pulls.