Senior Product Manager (Experience & Monetization)

Job description

Zeely is already used by 2,000,000+ businesses, and we grew 6× over the past year. The next step is making sure users stay, go deeper into the product, and pay for the value they get. That's why we're turning **Experience & Monetization** into a dedicated area — and looking for a PM to own it end to end: from onboarding and retention to subscription plans and the B2B model. We're not looking for a **Senior Product Manager** to run a ready-made backlog. We're looking for someone who shapes the direction themselves, thinks in hypotheses and metrics, and knows how activation, retention, and habit loops work in B2C/prosumer products. **About Zeely** At Zeely, we're building an AI Marketing Intelligence Platform that covers the full performance marketing cycle — create → launch → scale — and we've already grown to 2M+ users. Simply put: we've made the best AI solutions and marketing tools available to small and medium businesses — tools that used to be reserved for big brands with expensive marketing teams. The next big step: a B2B solution for large marketing teams and enterprise clients — workflows, creative analytics, and full control over campaigns across the whole team. For companies where performance marketing already runs at scale and needs more efficiency and automation. A few numbers that speak for themselves: - 4 years on the market — a stable, profitable company backed by international investors; - 6× growth over the past year; - 2,000,000+ businesses already use Zeely; - #1 in its category in the US market; - 200+ specialists on the team; - Markets: US + worldwide. **Your role:** you own how users reach value in Zeely and what they pay for — across web and mobile. Success is measured by retention, churn, and product utilization, not just funnel conversion. **What you'll do:** - Grow B2C monetization in web funnels: credits logic, unlimited access, tokens - Differentiate subscription plans (Starter / Plus / Growth) — distinct pricing and features, with a clear upgrade path between tiers - Build the system for B2B users (organizations, seats) and drive a controlled shift from B2C to a B2B/hybrid monetization model - Launch monetization for agentic features - Own mobile onboarding, landing screens, and product discovery so users reach value faster - Unify UX across the platform: several teams build their own builders, and the user experience has to stay consistent - Work across B2C/B2B and mobile/web segments, in close partnership with the Growth team The team is already in place: frontend, mobile, and backend engineers, QA, an analyst, and a designer. **What it takes:** - 5+ years as a Product Manager in B2C or prosumer products — with ownership of the product and its metrics, not just delivery - Strong understanding of user activation, monetization, retention, and habit loops - Experience with discovery, roadmap building, and prioritization - Regular A/B testing and data-driven decisions — you can show how your decisions moved the metrics - Experience with a web product or platform (if your background is mobile-only — strong product growth cases) - Upper-Intermediate+ English - Autonomy, systems thinking, and comfort with ambiguity **Nice to have:** - Experience with pricing, subscription plans, or new monetization channels - Experience building B2B logic into a product (organizations, seats, team plans) - Background in AI, content, video, or marketing products **Why work with us:** - Real ownership: you shape the ideas, directions, and processes in Experience & Monetization - A chance to build one of Zeely's key areas from scratch - Work with direct impact on business metrics — retention, churn, revenue mix - An AI product and the US market - A small, autonomous team with minimal sign-offs and bureaucracy - Remote-first setup: work from wherever suits you, or join us in our Warsaw or Kyiv offices - Day off and sick off, regular performance reviews, financial support for private entrepreneurs **Hiring process:** Intro call with a recruiter → Interview with the Hiring Manager → Final interview → Reference check → Offer. No test task. Send us your resume — we'd love to get to know you.