Senior Product Manager- Growth

Job description

**ABOUT US** At Vida, we help people get better- and we're helping the healthcare system get better, too. Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health. By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives. Vida Health is seeking a **Senior Product Manager, Growth** to own the day-to-day execution and continuous improvement of critical pieces of the member journey - onboarding and retention. You will drive engagement, retention, and health outcomes for hundreds of thousands of members across Vida’s clinical and behavioral programs. This role sits within Vida’s Member Experience group, which owns the full consumer journey from onboarding through long-term engagement and retention. Reporting to the Director of Member Experience, you will partner with Engineering, Design, Data Science, and Clinical teams to ship high-impact product improvements while helping lay the foundation for Vida’s next-generation personalized experience. This is a high-autonomy IC role with room to grow. You will balance near-term product execution (improving core features, running experiments, reducing friction) with contributing to longer-term 2.0 vision work. The ideal candidate is a strong executor who can drive results in the current product while thinking strategically about where the experience needs to go. ### Responsibilities: - Drive growth and onboarding across landing page, eligibility, and onboarding for Vida Health’s core member funnel. - Devise experiments based on rigorous, thoughtful, data-backed hypotheses. - Iterate on experiments by analyzing results and addressing new bottlenecks - Re-architect onboarding to reduce early drop-off and drove lift in registration. - Own the member growth product backlog and support roadmap development: prioritize, scope, ship, and measure improvements to early experience (landing pages, onboarding, first clinical visit). - Drive A/B testing and rapid experimentation to improve engagement, activation, and retention metrics. - Manage bug triage and quality for the member experience; ensure a reliable, performant product. - Partner with Engineering and Design to maintain product velocity, unblock delivery, and manage technical tradeoffs. - Translate client requests and stakeholder input into well-scoped product work without compromising member experience quality. - Own member experience metrics, including engagement, retention, churn, activation rate, and NPS. - Build, maintain, and report on dashboards in Looker and PostHog; establish regular data review cadence and ensure learnings are socialized. - Analyze user behavior to identify friction points, drop-off patterns, and opportunities for improvement. - Design and interpret experiments; bring data-informed recommendations to product and leadership forums. - Work closely with Design to develop and iterate on UX improvements and ensure member-first thinking in all product decisions. - Partner with Clinical Teams to ensure product changes support care delivery, medication management, and coaching workflows. - Collaborate with other PM's to ensure seamless handoff from enrollment into the core experience. - Coordinate with marketing to improve re-engagement and lifecycle messaging. - Socialize updates and learnings clearly and consistently with cross-functional partners across the organization. - Contribute to the Vida 2.0 vision by surfacing insights from current product performance, member feedback, and competitive analysis. - Help stand up user research infrastructure: recruit participants, support moderated testing, synthesize findings. - Support concept validation and prototype testing for next-generation member experiences. - Additional responsibilities as assigned. ### Qualifications: - Bachelor’s Degree at a minimum. - 3-5+ years of product management experience, with at least 3 years shipping consumer or patient-facing digital products. - Proven track record improving engagement, retention, or activation metrics in a mobile or web product. - Strong analytical skills: comfortable with SQL, product analytics tools (Looker, PostHog, Amplitude, or similar), and A/B testing frameworks. - Experience running the full product lifecycle: discovery, scoping, shipping, measuring, iterating. - Excellent cross-functional communication: able to work effectively with Engineering, Design, Clinical, and Business stakeholders. - Comfortable operating in a fast-moving, ambiguous environment with shifting priorities. - Clear, concise writer who can turn complexity into actionable product artifacts. ### Preferred: - Healthcare or digital health experience: chronic care, telehealth, behavior change programs, GLP-1 management, or similar. - Experience with personalization, recommendation systems, or AI/ML-powered product features. - Familiarity with behavioral design frameworks (BJ Fogg, COM-B, habit formation, nudge theory). - Experience with React Native or mobile app development workflows. - Background in B2B2C products where you have balanced end-user experience with enterprise client needs.