Senior Product Marketing

Job description

We are looking for a Senior Marketing professiona l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector. You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions. This position is designed for someone who thrives on responsibility: you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem. If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions. Your Responsibilities As the person responsible for the economic performance of your assigned product line, you will: Market & Strategy • Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics— to ensure a customer-centric product offering with clear differentiation. • Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions. • Define the Value Proposition and craft compelling, consistent, and impactful storytelling. Planning & Go-to-Market • Set sales budgets and commercial targets by product and channel. • Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing. • Manage online and offline communication campaigns and produce high-performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events). Execution & Performance • Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.). • Monitor key business indicators and communication-campaign performance metrics. • Support training programs for sales channels and commercial teams. Your Profile You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in multinational environments. You bring: • Strong strategic and operational marketing expertise. • An entrepreneurial mindset, proactivity, and a strong sense of ownership. • Proven project-management skills with the ability to coordinate cross-functional teams. • Solid and up-to-date knowledge of digital marketing. Excellent analytical, planning, multitasking, and problem-solving abilities. • Team spirit, strong communication skills, and a proactive, collaborative attitude. • Outstanding writing and storytelling skills across multiple channels. • Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools. • Flexibility, enthusiasm, and a hands-on approach. • Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers. • Fluency in English (C1 level), both written and spoken. • Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.). What We Offer • Hybrid model: 2 days per week in the office, 3 days remote • Meal vouchers: €8 per day • Health insurance: coverage according to the applicable collective agreement • Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities • Work from Anywhere: up to 20 days per year working remotely within the EU Join Wolters Kluwer! Become part of a global technology company that makes a difference every day. Make a difference. If making a difference matters to you, then you matter to us. We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity. We look forward to meeting you! #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.