Senior Product Marketing Manager

## **Company overview** LucidLink is the file streaming platform for large-file workflows. We give teams and tools instant access to data in the cloud, so work starts right away, anywhere. No downloads, no syncing, no VPNs. What began as a faster way to open huge media files is now a platform spanning streaming from existing storage, on-site acceleration, web and mobile access, and a developer layer that connects agents to the filespace, all with zero-knowledge security and enterprise governance built in. More than 4,000 companies — including Spotify, EVS Engineering, BGE, Shopify, Widesth, COX, USA Today — and 100,000 users in over 150 countries stream more than 100 petabytes with LucidLink, and the Television Academy has recognized us with an Engineering, Science & Technology Emmy Award. Founded in 2016 by storage industry veterans, we are headquartered in San Francisco with an engineering office in Sofia, Bulgaria, and remote employees across North America, Europe and Australia. ## **Reasons to join LucidLink:** - **Tackle big challenges:** You’ll have the chance to solve complex, high-stakes problems that redefine how teams collaborate globally. By starting with the Media & Entertainment industry and expanding into data-intensive sectors, you’ll gain deep insight into cutting-edge technologies and play a role in shaping the future of global workflows. - **Values-led culture:** Our values don’t just exist on paper—they guide every decision and interaction. You’ll thrive in an environment where integrity, innovation, and empathy are at the core of how we operate, empowering you to grow personally and professionally. - **Hypergrowth journey:** Joining a company with rapid growth means unparalleled opportunities for advancement, learning, and being part of an exciting journey toward unicorn status. You’ll experience the adrenaline of startup speed combined with the satisfaction of building something truly impactful. - **Immediate impact:** At LucidLink, your work will matter—immediately. You’ll be part of a tight-knit team of 230+ builders working at startup speed, where your ideas and actions will create tangible, exponential results that contribute to our collective success. - **Comprehensive benefits:** We believe in investing in our people. With flexible PTO, a competitive salary, stock options, and full health coverage, you’ll feel supported both professionally and personally while enjoying a strong work-life balance. ## **Role overview** At LucidLink, we build a cloud-native file streaming platform that enables distributed teams to work with massive files in real time. Our technology sits close to the infrastructure layer and is used in performance-critical, workflow-heavy environments. As our **Senior Product Marketing Manager** you’ll be a technically fluent, hands-on product marketer responsible for translating LucidLink’s APIs, integrations, and platform capabilities into clear positioning, use cases, and go-to-market strategies that drive adoption and commercial impact. This role sits at the intersection of **Product, Engineering, Sales, Solutions Engineering, and Marketing**, helping shape how LucidLink’s platform story is understood by developers, IT and platform teams, partners, and enterprise buyers. ## Key responsibilities - Develop a strong working understanding of LucidLink’s **platform capabilities, APIs, integrations, and technical workflows** through close collaboration with Product, Engineering, Solutions Engineering, and customers. - Define positioning and messaging for LucidLink’s **platform capabilities, developer experiences, and integrations**, translating technical depth into clear value for both technical and business audiences. - Own end-to-end **go-to-market for platform capabilities**, including API enhancements, developer-facing features, integrations, and technical use cases. - Create **technical use-case marketing** that shows how customers can automate workflows, integrate LucidLink into existing systems, and extend the platform through APIs and tooling. - Partner with Product, Engineering, Web, and Documentation teams to improve **discoverability and clarity of LucidLink’s platform capabilities** across our website, product surfaces, and developer documentation. - Build internal **sales and solutions enablement** that helps the field explain how the platform works, where it fits, and how customers should think about adopting it. - Help shape the **foundations of LucidLink’s platform marketing motion**, establishing frameworks for launches, messaging boundaries, and platform storytelling as this capability evolves. ## Required qualifications - **5+ years of product marketing experience in B2B SaaS**, particularly with technically complex products such as infrastructure, platforms, APIs, developer tools, or enterprise software. - Proven experience bringing **technical capabilities to market**, such as APIs, integrations, platforms, SDKs, or other developer-facing functionality. - Strong **technical fluency** and comfort working with concepts such as APIs, authentication models, integrations, developer documentation, and system architecture. - Demonstrated ownership of **go-to-market strategy and execution** for technical features or capabilities. - Experience translating **deep technical capabilities into clear messaging and narratives** for both practitioners and enterprise decision-makers. - Experience collaborating closely with **Product Managers, Engineers, Sales, and Solutions Engineering** to shape launches and influence product direction. - Comfortable operating in **fast-moving environments with ambiguity**, helping define processes and frameworks as the product and platform evolve. ## You’re probably not a fit if … - Your experience is primarily in **brand, content, or lifecycle marketing** without owning product go-to-market or technical positioning. - You haven’t worked with **developer-facing products, APIs, integrations, or platform capabilities**. - You’re uncomfortable engaging with **technical audiences such as developers, IT teams, or solutions engineers**. - You prefer working with **fully defined processes rather than helping build new ones**. - You haven’t worked closely with **product managers or engineers to understand how a system actually works**. ## What we would like to see accomplished in the first 90 days - Advancing the **first clear market-facing platform presence on** [****](http://lucidlink.com), aligning with Product and Engineering on what exists today and helping create a clear platform entry point. - Creating one **core platform asset set**, such as a platform overview page, one technical use-case brief, and one explainer or demo tied to a key workflow. - Developing a **“current state vs. next state” framework for LucidLink’s platform capabilities**, clarifying what is available today, what is evolving, and how the field should position each element. ## About our team You'll be joining a crew of passionate problem-solvers who believe in the power of technology to make a real difference. We're a remote-first team that values clear communication, curiosity, and close collaboration with product and engineering. You can expect lively debates about positioning and product direction, a strong connection to the technology we build, and a team that moves quickly to turn ideas into market-facing results. We’re particularly excited about the opportunity to evolve LucidLink from a powerful collaboration product into a **broader platform that customers and partners can build into their workflows**, and we’re looking for someone who wants to help shape that story. ## How you'll make an impact Imagine helping a platform team realize they can automate complex storage administration through a workflow you helped articulate. Imagine a developer discovering LucidLink’s API capabilities and realizing they can integrate the platform directly into their systems. Imagine a sales team walking into a technical conversation with confidence because your messaging made the platform story clear. As our **Senior Product Marketing Manager for Platform**, you’ll help shape how LucidLink is understood not just as a collaboration product, but as a **technical platform that can power automation, integration, and scalable workflows across organizations.** ## Interview process It's our goal to determine whether you're a good fit for our team, customers, and culture. We'll also give you room to ask questions so you can determine if LucidLink is right for you. The steps for this role are as follows: - Initial recruiter interview - Hiring manager interview - Cross-functional interviews - Product marketing take-home assessment - Skills assessment presentation - Final leadership interview with our CMO At LucidLink, AI fluency is a core professional competency. As part of our interview process, we'll explore how you currently use AI tools in your work and how you think about using them responsibly.