Senior Product Marketing Manager

Job description

ABOUT NUMERAL Numeral is transforming how taxes get done. Digital businesses are currently bogged down by a painful web of regulations across 47 states and 70+ countries. We’re eliminating this burden so teams can focus on their core mission. We’re the largest and fastest-growing AI-native tax solution. Started in 2023, Numeral has raised over $57M from Benchmark, Mayfield, Y-Combinator, and many others. We now serve over 3,000 paying customers and have more than tripled our revenue every year in our history. LOCATION Hybrid from San Francisco (South Financial District) or New York (NoMad) MISSION Running an online business today means wearing a thousand hats, most of them not the reason founders started their company. Our mission is to eliminate the administrative and accounting burdens that distract businesses from doing what they love. We’ve already helped thousands of businesses avoid the headache of building giant finance teams just to manage tax compliance. Tomorrow, we’re scaling that impact even further: building the automation layer that lets internet businesses stay nimble, compliant, and future-proof. ABOUT THE ROLE As Numeral grows, Product Marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion. We’re looking for a strategic and curious marketer who thrives at the intersection of product, storytelling, and customer insight. Our Senior Product Marketing Manager will own how Numeral’s products, partnerships, and offerings are positioned, brought to market, and adopted commercially. Included, you’ll own Numeral’s positioning and messaging across our website, marketing materials, paid media, and organic content. This role sits at the intersection of Product and Go-to-Market, ensuring we are not only building the right products but translating them into clear value, effective sales motions, and measurable business outcomes. You’ll help shape how the market understands Numeral and ensure our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes. If this sounds like the right opportunity for you, we’d love to hear from you! WHAT YOU’LL DO Drive Strategic Launches & Product Storytelling - Drive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM priorities - Work closely with Product and Sales teams to help drive our go-to-market strategy, positioning, and sales enablement; produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emails - Own product launches end-to-end: positioning, messaging, GTM strategy, and enablement Positioning, Messaging & Value Narrative - Create high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success stories - Ensure we’re resonating in market; evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP - Iterate on positioning across new markets and segments: US, global, ecommerce, software, venture-backed SaaS, wholesale, CPG, manufacturing, and marketplaces. - Define and refine Numeral’s segmentation, and core positioning across products (e.g., filings, tax engine, ECM) and personas (e.g., founders, finance and tax teams, partners) Market & Product Marketing Research - Lead market intelligence efforts including customer research, competitive analysis, segmentation, and trend monitoring to inform product positioning, roadmap influence, and GTM strategy - Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary Commercial Innovation Strategy & Enablement - Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, and email sequences for each stage of the funnel - Work with Go-To-Market teams to develop and implement programs that support lead generation, customer conversations, engagement, retention, and partner recruitment - Develop a strong win/loss feedback loop: and translate insights into GTM and product decisions WHAT YOU’LL BRING - 6+ years of B2B SaaS marketing experience, with strong content strategy and execution capabilities - 2+ years of experience in fintech, financial services, tax technology, accounting software, compliance technology, or developer tools — you are familiar with the sales cycle, buyer personas, and effective content strategies - Data- and insights-driven mindset with experience in user analytics, segmentation, and campaign performance measurement - Genuine enthusiasm for turning analytical insights and creative ideas into successful real-world products — with a strong sense of ownership, initiative, and pride in the results - Natural collaborator across functions; you build strong working relationships with sales, product, corporate marketing, and operations and understand what each team needs and you make it easy for them to succeed - Pragmatic and outcome-focused; you create just enough structure to move fast, and you'd rather ship than excessively document - Strong portfolio of product marketing deliverables — positioning docs, solution briefs, white papers, thought leadership, executive content — for IT or enterprise audiences - Your superpower is making highly technical subject matter legible and persuasive to IT leaders and executives making real purchasing decisions EVEN BETTER - Experience in fintech, payments, financial infrastructure, or developer tools - Familiarity with APIs, developer-first products, or technical buyers - Background at high-growth companies with strong GTM rigor (e.g., Ramp, Rippling, etc.) - Experience positioning platform vs. point solutions - Early-stage experience (0→1 or 1→10) building PMM foundations from scratch - Strong intuition for what makes products “click” with both technical and non-technical audiences - Comfort working directly with founders and influencing company-level strategy - Former founder WHAT WE OFFER - Competitive salary and equity - you'll share directly in the company's success - Full medical, dental, and vision coverage - Wellness perks like Headspace and the Peloton One App - 401(k) to help you build long-term financial security - Lunch and snacks when you're in the office - Regular team offsites and company events as we grow - A culture built on ownership - your work matters and people will see it! #LI-Hybrid #LI-Onsite