Senior Product Marketing Manager

Job description

WHO WE ARE 🏔Product: TLDR exists to increase tech's signal-to-noise ratio. Where we're going: to be tech's intellectual Schelling point - where the future starts its day. Today that means the largest network of tech newsletters in the world, with over 8M subscribers covering startups, software engineering, AI, cybersecurity, product, and more. What makes it work is who writes it. Every issue comes from people building in tech, not reporters covering it. Our writers keep their day jobs: two engineers at Coinbase write TLDR Crypto https://tldr.tech/crypto, engineers at DeepMind and Meta write TLDR Dev https://tldr.tech/dev, researchers at Anthropic and Adobe write TLDR AI https://tldr.tech/ai, and robotics and datacenter strategy leads at OpenAI and Meta write TLDR Hardware https://tldr.tech/hardware. If it matters in tech, it's in TLDR. That's what makes TLDR the best place to find what you need to learn. 💪Team: Our 29-person full-time team includes alumni of TikTok, Reddit, Amazon, Business Insider, Asana, Morning Brew, and Pinterest. We've stayed intentionally small, which means every person here owns a function rather than a slice of one. 📈Traction: We're bootstrapped, profitable, and on track for $35M in revenue this year - after hitting $9M in 2024 and $20M in 2025. The advertisers who fund it want tech's decision-makers: AWS, Google Cloud, Anthropic, Slack, Notion, and GitHub. ABOUT THE ROLE In this role, you will: - Own how we talk about TLDR and our individual newsletters - positioning, messaging, and narrative across every customer-facing surface. - Own our competitive positioning: why advertisers should choose TLDR over other newsletters, LinkedIn, Google, and the rest of the ad landscape. - Own the core sales toolkit - media kit, sales decks, case studies, one-pagers, and talk tracks - and keep it sharp, current, and consistent. - Own the launch motion when we ship new products or newsletters: structured GTM with clear ownership, messaging, and timelines (no more ad hoc rollouts). - Partner closely with Sales, Account Management, and Marketing so positioning actually lands in every advertiser conversation. WHAT SUCCESS LOOKS LIKE Within 6 months you will have accomplished: - Cohesive messaging and positioning across every customer-facing material (media kit, sales decks, case studies) and across the sales team's talk tracks. - Higher ACV and win rates driven by sharper positioning, stronger talk tracks, and better sales collateral. - New product and newsletter launches that feel structured and intentional - clear owner, clear story, clear plan - instead of ad hoc. - Sales reps can articulate why TLDR wins against any competitor without hesitation. ABOUT YOU 5+ years in marketing, with meaningful time in a dedicated PMM role (not just adjacent marketing or enablement). Primary skills: - Strong written narrative ability - you can take a fuzzy product story and turn it into crisp positioning and copy that sells. - Real sales enablement experience - you've built decks, talk tracks, and battle cards that sales teams actually used and won with. - Competitive positioning chops - you can size up a market, find the wedge, and articulate why we win. Secondary skills: - Launch experience - you've run structured GTM motions for new products from positioning through launch-day execution. - Cross-functional collaboration with Sales, Marketing, and Product/Editorial. Nice-to-haves: - Media, advertising, or B2B publishing background - you understand how ad buyers think and how the buying process actually works. - Experience marketing to marketers or media buyers. YOU’LL THRIVE HERE IF YOU… - Have strong opinions about messaging and the conviction to push back when something isn't sharp enough. - Move fast and ship - we'd rather have a great media kit live this quarter than a perfect one next year. - Can write - really write. PMM at TLDR is a writing-heavy role, and "good enough" copy isn't. - Get energized by owning a function end-to-end rather than executing on someone else's plan. - See sales as a partner, not a customer - you'll spend real time on calls, in Slack, and shoulder-to-shoulder with AEs. WHY YOU'LL LOVE IT 🤑Compensation: $180,000 - $225,000 base + annual company performance bonus 🌎Location: We're 100% remote across the US and Canada. Work where you want - our bands are set to tier-1 city rates wherever you live. 🤝Team Events: Biannual team offsites. Most recently we’ve gone to New Orleans, San Diego and Park City! 🏝️Time to Recharge: Flexible PTO. Most of the team takes 2–3 weeks a year, plus holidays. 🏥Health Benefits: Comprehensive medical, dental and vision benefits with a 100% paid option 📈401(k) Plan: Empower 401(k) 🍼Paid Parental Leave 💻Home Office Stipend: Whatever makes you productive - standing desk, second monitor, chair, walking pad. 🔰Learning & Development Stipend: For anything that makes you better at your work, and for AI tools especially. Don't ration your tokens. 📥 If you're ready to make a tremendous impact at a bootstrapped and profitable startup, please apply. Please let us know if you need any accommodation during any part of the interview process. PRESS AND PUBLICATIONS - Inc story on how TLDR was founded https://www.inc.com/rob-verger/how-dan-ni-founded-tldr-the-definitive-silicon-valley-tech-newsletter/91231833?mvgt=TdQDqrchNT9O - Pricing and demographic information in TLDR’s latest media k https://kit.tldr.tech