Senior Product Marketing Manager

Job description

At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume. Shape how great products reach the people who need them. As a Senior Product Marketing Manager, you'll be the voice of the customer and the engine behind how our products go to market. You'll uncover what owner-operators and fleets truly need, shape the positioning and messaging that brings our products to life, and lead launches from strategy through execution. Partnering closely with Product, Sales, Customer Success, Design, and Data Science, you'll turn customer insights into compelling stories, successful launches, and measurable business impact, all while helping define what Product Marketing looks like as we continue to scale. We're profitable, growing quickly, and building modern financial products for one of the largest industries in the world. Joining Mudflap means you'll help shape how new products are brought to market, influence product strategy through customer insight, and build the foundation of a growing Product Marketing function. Individual Contributor · Reports to Product Marketing Lead Work Location: This role can be based in Austin, TX or Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely. To support our team, we offer: - Commuter benefits to ease your travel - Lunches and snacks to keep you fueled - A collaborative, high-growth environment where you’ll work closely with talented teammates across the company EXPECTATIONS (IN THIS ROLE, YOU WILL): - Own launches end to end. Run go-to-market for products and features across the portfolio–launch planning, cross-functional timelines, GTM readiness, internal communications, release documentation, and retrospectives. You are the operational quarterback who keeps launches organized, on schedule, and well executed. - Run the customer research program. Lead customer interviews, surveys, win/loss and churn conversations, and voice-of-customer synthesis. Turn raw feedback into clear, decision-ready recommendations for Product, Marketing, Sales, and Leadership - Own messaging for a product area. Take positioning frameworks developed with the Lead PMM and translate them into value propositions, product narratives, and segment-specific messaging that hold up in front of real customers. - Bring product marketing to life across every channel. Work with Marketing and Design to execute customer-facing messaging across the website, product pages, lifecycle campaigns, launch communications, Help Center, sales collateral, and customer emails, so positioning shows up consistently throughout the customer experience. - Keep a pulse on the competition. Maintain competitive monitoring and battlecards, track how the fuel, payments, and fleet-management landscape shifts, and surface what it means for our GTM. - Measure and improve adoption. Define what launch success looks like, partner with Data Science to instrument it, and drive the post-launch work–education, lifecycle messaging, in-product touchpoints–that turns a release into real usage. EXPERIENCE (WHAT WE LOOK FOR): - 5-7+ years of experience in Product Marketing, Growth Marketing, Product Management, or a closely related function at a high-growth technology company - Demonstrated ownership of cross-functional product launches from planning through post-launch adoption - Hands-on customer research experience: you've run interviews, win/loss analyses, or VoC programs with minimal support and turned the findings into recommendations that changed a decision - Experience translating positioning into website copy, marketing campaigns, enablement materials, and in-product content - Strong writing and copywriting ability; you can make a complex product feel simple to a busy owner-operator - Excellent project management and organizational skills, with the judgment to know what to escalate and what to just handle - Comfortable operating with ambiguity, managing multiple priorities, and building process where none exists - Curious, collaborative, customer-obsessed, and biased toward execution with a high bar for detail - Experience in fintech, SaaS, marketplace businesses, logistics, or other high-growth environments where you've helped launch products, refine positioning, and drive customer adoption. PERKS AND BENEFITS (WHAT WE OFFER): - Competitive salary and equity in a high-growth startup - Multiple health benefit options - Responsible Time Off - 401(k) matching - Opportunities and support for major career growth - Annual Company offsite event (Mudfest!) The salary range for this role is $165,000-$180,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. COMPANY OVERVIEW (WHO WE ARE): Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex. Here are the core values that we believe in and look for in new teammates: - Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do - Make it Count: Act like an owner by focusing on the impact of your work - Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates - Sweat the Details: We keep our standards high and achieve them by paying attention to every detail - Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what's possible