Senior Product Marketing Manager

Job description

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team. Capital·com is expanding, rebuilding, and rethinking the way the traditional broking industry operates. Product teams are highly focused on delivering an exceptional and unified platform to empower traders to make better financial decisions. As a **Senior Product Marketing Manager**, you'll work alongside product teams — shaping how products are framed, narrated and ultimately adopted. ### Responsibilities: - Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after. - Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis. - Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why. - Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel. - Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint. - Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations. - Define success metrics for product adoption and report performance clearly. ### Requirements: - 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment. - Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement. - Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template. - Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call. - A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment. - Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off. ### Nice to have: - Experience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindset. - Exposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints.