Senior Product Marketing Manager

Job description

**Who You Are** You’re a strategic, hands-on Senior Product Marketing Manager who thrives at the intersection of Product, Engineering, and Sales. You combine sharp market insight with executional grit. You think big, move fast, and collaborate deeply. You’re not just managing strategy; you're shaping it. This is your opportunity to help define how Aiwyn transforms the professional services industry through intelligent, modern SaaS. **Responsibilities** - **Partner with GTM leadership** (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth. - **Lead product storytelling and positioning** across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences. - **Own the go-to-market strategy** for major product launches, including messaging, enablement, content, and performance reporting. - **Collaborate closely with demand gen** to align messaging, content strategy, and campaign execution around key firm segments and revenue goals. - **Build and maintain enablement programs** that elevate how Sales and CS articulate value across the full Aiwyn platform. - **Drive customer marketing initiatives** including references, case studies, and upsell/cross-sell strategies across product lines. - **Identify product adoption metrics**, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention. - **Educate and evangelize PMM best practices** across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively. - **Mentor and coach other PMMs**, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow. **Role requirements** - 6+ years of B2B SaaS Product Marketing experience - 3+ years of experience in mid-scale businesses - Familiarity with vertical SaaS/Platform organizations - Deep understanding of accounting, professional services, or financial tech markets. - Experience working in a fast-paced, startup environment - Strong attention to detail and excellent problem-solving skills - Ability to think strategically and execute with a high degree of precision - Strong cross-functional leadership and communication skills. - Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.