Senior Product Marketing Manager

Job description

**Modern Health** [Modern Health](https://www.modernhealth.com/) is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help *all* their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey. Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status. More about our culture and what you can expect when you join the team: - **“It Takes a Village” culture**. Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all. - **We have an obsession to win.** We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs. - **We are accountable and can rely on each other.** We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth. - **We demonstrate empathy.** We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment. - **We exhibit a bias towards action.** This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right. Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as [World’s Most Innovative Companies](https://www.prnewswire.com/news-releases/modern-health-named-to-fast-companys-annual-list-of-the-worlds-most-innovative-companies-for-2023-301761291.html) of 2023 by Fast Company, [Top 25 Companies of San Francisco 2023](https://thebusinessreport.com/the-top-25-companies-of-san-francisco-for-2023/), and [2023 Well-Being Trailblazer Award](https://www.prnewswire.com/news-releases/archetype-and-welcoa-announce-winners-of-the-2023-well-being-trailblazer-awards-301880865.html). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—US based team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday. We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you! ## The Role The Senior Product Marketing Manager will play a critical role in helping Modern Health win, retain, and grow business by shaping how we position and bring our products and services to market. You’ll develop differentiated messaging and go-to-market strategy informed by customer, market, and competitive insight, then align cross-functional teams to build awareness and drive adoption. This is a high-ownership individual contributor role with meaningful visibility across the company and with leadership. ## What You’ll Do - **Shape messaging and positioning.** Use customer, market, and competitive insight to inform how we position Modern Health, then turn our clinical differentiation, platform capabilities, and customer proof into clear, audience-specific narratives and practical messaging teams can use across the buyer and member journey. - **Lead go-to-market strategy and execution.** Develop and deliver go-to-market plans for product launches, feature enhancements, positioning updates, and other initiatives—aligning teams on readiness, milestones, communications, enablement, assets, and success measures, then using performance and field feedback to refine the approach. - **Bring product stories to market through campaigns.** Partner with Demand Generation, Brand, Content, Events, and Client Marketing to develop integrated campaigns with a clear audience, message, channel plan, and desired action; use results and feedback to improve them. - **Equip Sales and customer-facing teams.** Create and refresh sales enablement and competitive tools—including pitch content, talk tracks, battlecards, objection handling, and RFP support—and deliver enablement that helps teams communicate our value with confidence. - **Be a visible strategic partner across teams.** Work with Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to bring customer and field insight into decisions, align priorities, make tradeoffs explicit, and keep the highest-impact work moving. ## What Success Looks Like In your first six months: - Priority audiences and initiatives have clearer, more consistent messaging informed by customer, market, and competitive insight. - Product or positioning rollouts have shipped on time, with aligned stakeholders and field-ready communications and assets. - At least one integrated campaign is in market with a strong narrative, coordinated channel plan, and clear measures of its contribution to awareness and adoption. - Sales and cross-functional partners are using refreshed messaging, enablement, and competitive materials in their work. - You’re a trusted strategic partner who independently turns direction and market insight into coordinated execution, with a strong working rhythm across the team. ## Requirements: - 5+ years of progressive product marketing experience, demonstrated by increasing scope and ownership, in healthcare or employee benefits. - You bring prior experience owning core PMM work across positioning, messaging, exceptional writing, go-to-market execution, campaigns, and sales enablement. - You make complex products and ideas clear and compelling, and you can move from strategy and a strong brief to the details of assets, plans, and follow-through. - You’re an organized, thoughtful operator who can lead work across teams, influence without authority, balance multiple priorities, and use judgment to keep the most important work moving. - You’re AI-savvy and use AI tools thoughtfully to accelerate research, sharpen messaging, and improve marketing workflows, while applying sound judgment to validate outputs and know where human review matters. - Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT). ## The Ideal Candidate You are a strategic, hands-on product marketer. You can clarify a messy story, write the brief, build the rollout plan, coordinate the teams, and stay close enough to the work to see what needs to change. You enjoy making other teams more effective, and you know that great product marketing is measured not only by the quality of the narrative, but by whether people use it. A bachelor’s degree or equivalent practical experience is preferred. Equivalent experience will be considered. ## **Benefits** Fundamentals: - Medical / Dental / Vision / Disability / Life Insurance - High Deductible Health Plan with Health Savings Account (HSA) option - Flexible Spending Account (FSA) - Access to coaches and therapists through Modern Health's platform - Generous Time Off - Company-wide Collective Pause Days Family Support: - Parental Leave Policy - Family Forming Benefit through Carrot - Family Assistance Benefit through UrbanSitter Professional Development: - Professional Development Stipend Financial Wellness: - 401k - Financial Planning Benefit through Origin But wait there’s more…! - Annual Wellness Stipend to use on items that promote your overall well being - Annual work from home stipend to help cover work-from-home costs - ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more - Monthly Cell Phone Reimbursement --- **Equal Pay for Equal Work Act Information** Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role. - Zone 1: San Francisco Bay Area and New York City Metro - Zone 2: All other California locations and Seattle, WA - Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT - Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See [our Careers page](https://www.modernhealth.com/careers) for more information. Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets. Zone 1 Base Pay $141,400—$166,400 USD Zone 2 Base Pay $127,260—$149,760 USD Zone 3 Base Pay $127,260—$149,760 USD Zone 4 Base Pay $113,120—$133,120 USD *Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.*