About the Company
Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense.
With nearly $500 million in funding to date, Armada is backed by leading investors including Founders Fund, Lux, BlackRock and Microsoft (M12), alongside strategic partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX, and Skydio. We are building the infrastructure layer for sovereign and edge AI - rugged, deployable compute for customers that cannot rely on centralized cloud.
Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world.
About the Role
We are looking for a Product Marketing Manager (PMM) to define, position, and scale Leviathan, Armada’s AI Factory platform, one of Armada's flagship products.
This role sits at the intersection of Product, Engineering, and GTM with a primary focus on translating Leviathan’s capabilities into clear, differentiated value for enterprise and public sector customers deploying AI at the edge.
You will also be responsible for building the category narrative, economic story, and commercial motion for Leviathan, targeting infrastructure investors, sovereign governments, energy companies, and enterprise buyers deploying AI in disconnected environments.
This is a hands-on, operating PMM role, not a pure content or launch function. You will deeply understand how Leviathan works (AI infrastructure orchestration, distributed compute, deployment, and lifecycle management across cloud and edge environments) and turn that complexity into compelling positioning, messaging, and GTM execution.
The ideal candidate thrives in ambiguity, is comfortable with highly technical products, and wants meaningful ownership over how a category-defining AI edge platform is understood, sold, and adopted.
Location: United States (Flexible)
What You’ll Do
Product Marketing & Platform Positioning (Primary Focus)
- Own end-to-end positioning and messaging for Leviathan (AI Factory), including the category narrative and economic value story that holds up in investment and board-level conversations
- Build and evolve a category-defining narrative for AI Factory platforms, and continuously refine positioning strategy as the market matures
- Translate technical capabilities (AI orchestration, infra, deployment, lifecycle management) into clear customer value propositions
Define ICPs, buyer personas, use cases, and customer journeys across Leviathan’s distinct customer profiles:
- Infrastructure investors and developers (e.g., neoclouds)
- Sovereign governments
- Energy and industrial operators
- Defense and public sector programs
Partner with Product and Engineering to shape:
- Roadmap narratives
- Platform packaging
- Feature positioning
- Lead platform and feature launches with high internal readiness and strong external clarity
- Analyze competitive AI infrastructure, edge, and platform trends to define clear differentiation
AI Factory Use Cases & Vertical GTM
- Develop use case-led narratives for AI Factory deployments across industries, including:
- Public sector & defense
- Energy (oil & gas, utilities)
- Mining
- Telecommunications
- Manufacturing
- Map Leviathan capabilities to real-world AI deployment challenges:
- Limited connectivity
- Data sovereignty
- Security
- Distributed operations
Translate and message around key buying drivers, including:
- Sovereign AI requirements
- Power economics
- Speed of deployment
- Air-gapped and high-security environments
- Offtake compute access
- Support verticalized GTM motions in partnership with Sales and Solutions Engineering
Go-to-Market & Sales Enablement
Build high-impact sales enablement assets explaining
- What Leviathan is
- Where it fits in the AI stack
- Why it wins
Develop
- Messaging frameworks
- Pitch decks and narratives
- Solution briefs
- Competitive battlecards
- Develop collateral and messaging that supports Armada’s offtake partner model, clearly articulating how access to a curated compute offtake network reduces buyer risk and accelerates investment decisions
Partner with Sales, SEs, and Customer Success to:
- Drive pipeline creation
- Support deal progression and win rates
- Ensure consistent, technically accurate messaging across all GTM teams
- Support technical documentation and top-of-funnel initiatives (demand generation, website, events) to ensure consistent and compelling messaging across the funnel
Cross-Functional Collaboration
- Act as the connective tissue between Product, Engineering, Sales, and Marketing
Bring customer and field insights into:
- Positioning updates
- Messaging evolution
- Product roadmap influence
- Support analyst briefings and market education around AI infrastructure and edge AI platforms
Market & Customer Insight
- Engage directly with customers to understand:
- AI deployment challenges
- Buying criteria
- Adoption barriers
Track the competitive landscape across:
- AI infrastructure platforms
- Edge computing solutions
- Distributed systems
- Help shape how the market understands Armada’s AI Factory vision and differentiation
What Success Looks Like
- Clear, credible messaging that demystifies AI Factory's value
- Sales teams confidently articulating value in complex, technical AI buying cycles
- Product launches that drive measurable adoption and engagement
- Strong pull from Product, Sales, and SE teams as a trusted GTM and narrative partner
Required Qualifications
- 5–8+ years of experience in product marketing or related roles
- Experience marketing technical platforms or infrastructure (AI, cloud, networking, or edge)
- Proven ability to translate complex systems into customer-centric messaging
- Strong cross-functional collaboration with Product and Engineering
- Comfortable operating in fast-moving, ambiguous environments
Preferred Qualifications
Background in:
- AI/ML infrastructure
- Distributed systems
- Networking or edge computing
- Technical pre-sales or engineering
Familiarity with:
- AI deployment pipelines
- Hybrid / edge cloud environments
Experience selling into:
- Enterprise
- Government
- Regulated industries
- Exposure to early-stage or high-growth platform companies
Why This Role at Armada
- Own how a category-defining AI Factory platform is positioned and scaled
- Deep partnership with Product and Engineering at the frontier of AI deployment
- Opportunity to shape an emerging market
- Clear path to senior PMM or GTM leadership roles
Impact
This role is critical to shaping how Leviathan is understood in the market, from category narrative and economic framing to technical positioning and commercial adoption.
Compensation & Benefits
For U.S. Based candidates: To ensure fairness and transparency, the on-target earnings salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications. In addition to the salary, this role will also be offered equity and subsidized benefits (details available upon request).
Benefits
- Medical, dental, and vision (subsidized cost)
- Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
- Retirement plan options, including 401(k) and Roth 401(k)
- Unlimited paid time off (PTO)
- 14 paid company holidays per year
#LI-Remote #DA-1
Compensation
$121,120—$151,400 USD
You're a Great Fit if You're
- A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge
- A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude
- Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
- A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda
- Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you
Equal Opportunity Statement
At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.
Unsolicited Resumes and Candidates
Armada does not accept unsolicited resumes or candidate submissions from external agencies or recruiters. All candidates must apply directly through our careers page. Any resumes submitted by agencies without a prior signed agreement will be considered unsolicited and Armada will not be obligated to pay any fees.
