Senior Product Marketing Manager and Evangelist, ASEAN

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. BUILD WHATS NEXT FOR AI AND DATA IN ASEAN This is not a typical product marketing role. At Snowflake, you’ll help shape how the ASEAN market understands, adopts, and accelerates the future of the AI Data Cloud. You’ll sit at the intersection of product marketing, technical evangelism, go-to-market strategy, and industry influence—bringing together customers, partners, sellers, and marketers around one of the most important technology shifts of our time. If you thrive on turning complex technology into market momentum, love being in front of customers and communities, and want to make a visible impact in one of the world’s most exciting growth regions, this role was built for you. WHY THIS ROLE IS EXCITING Snowflake is scaling fast, and ASEAN is a strategic growth market. In this role, you won’t just support the business—you’ll help define how Snowflake wins in-region. You’ll be the voice of Snowflake’s AI Data Cloud across the market, translating innovation into relevance for customers, shaping go-to-market strategy, and influencing adoption at scale. With more than 13,000 customers already using Snowflake to modernize data access, accelerate analytics, and unlock data-driven insight, you’ll help drive the next wave of growth powered by AI. WHAT YOU'LL DO - Lead Snowflake’s Product Marketing and Evangelism efforts across the ASEAN market. - Build and execute go-to-market strategies and innovative programs that strengthen Snowflake’s market position and accelerate growth. - Evangelize the AI Data Cloud through speaking engagements, social media, video, and community engagement across customers, partners, media, analysts, and broader industry audiences. - Develop compelling messaging, content, and sales enablement assets for Snowflake teams and partner teams. - Partner cross-functionally with demand generation, content marketing, sales, product management, and global stakeholders to align and execute regional go-to-market plans. - Own and lead end-to-end product launches for ASEAN, including internal and external briefings, spokesperson support, enablement content and sessions, and alignment with marketing and PR on launch campaigns and events. - Build market and competitive intelligence, and serve as a thought leader on the trends shaping the industry. - Champion diversity and belonging as part of how we work, lead, and grow as a company. WHAT MAKES YOU A STAND OUT You’re equal parts strategist, storyteller, and technologist. You can move comfortably from executive conversations to technical narratives, from launch planning to live evangelism, and from market insight to field execution. Our ideal candidate brings: - 15-20+ years of experience spanning technology, product, and market-facing roles, with strong exposure to data management and AI/ML. - Strong cross-functional leadership skills, including the ability to influence without authority and work effectively with senior stakeholders. - Outstanding communication and presentation skills, with confidence engaging internal leaders, external stakeholders, and public audiences. - Excellent writing skills, with the ability to distill complex ideas into clear, compelling presentations and plans. - A track record of working on complex data solutions and demonstrating architectural or technical leadership. - An analytical mindset, with the ability to interpret information and turn it into actionable insight. - Strong understanding of both the technical foundations and business value of modern data technologies, across on-premises and cloud environments. - Experience with database products. - A BS/BA or equivalent practical experience. - A proven history of partnering with field GTM teams—across marketing, sales, and solution engineering—to create high-impact content and messaging that connects with diverse personas, from technical practitioners to C-level executives like the CMO, CFO, and CRO. - Deep insight into the unique technological landscape and market dynamics across the ASEAN region. - Professional fluency in regional languages including Bahasa, Mandarin, Cantonese or Thai is strongly advantageous, complementing English proficiency. WHY SNOWFLAKE Snowflake is growing quickly, and we’re building a team of people who challenge conventional thinking, move with urgency, and create meaningful impact. We care deeply about our people, customers, culture, and values—and we’re looking for people with the growth mindset to solve for today while building for the future. If you want a role with visibility, influence, and the opportunity to shape one of the most important categories in enterprise technology, this is your moment. READY TO MAKE YOUR IMPACT Join Snowflake and help define how the AI Data Cloud wins in ASEAN. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com