Senior Product Marketing Manager - B2C

Job description

About Ledger We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger. At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries. The team We are seeking an Integrated Marketing Manager to serve as the strategic architect for the Ledger Consumer Ecosystem. In this senior role, you will bridge deep product marketing expertise with integrated campaign orchestration, positioning Ledger hardware ("Signers") and the Ledger Wallet app as one unified, secure trading solution. You are a cross-functional influencer and GTM architect. While dedicated channel owners (CRM, Performance, Social, Web) manage tactical delivery, your mandate is to define the target audience, build the value propositions, and orchestrate the cohesive frameworks and "strategic guardrails" that guide their efforts. You will apply operational rigor to ensure that GTM plans are executed flawlessly across the physical and digital ecosystem. Your mission Integrated Strategy & Product Positioning - Unified Narrative: Define core positioning, messaging frameworks, and user personas. Champion the "Better Together" narrative that bridges Ledger’s physical hardware and digital services. - Strategic Briefing & Guardrails: Translate complex product capabilities into compelling consumer benefits. Develop high-level briefs and strategic guardrails that give creative and channel teams clear direction for impactful assets and campaigns. - Thought Leadership: Establish Ledger's overarching market narrative by cultivating strategic relationships with key ecosystem partners, influencers, and industry associations. - Collateral Excellence: Create compelling marketing collateral, including website content, product videos, and case studies to effectively communicate value propositions. 2. Go-to-Market (GTM) Orchestration & Operational Rigor - GTM Leadership: Own the end-to-end GTM strategy from ideation to launch for new products, features, and major updates. - Operational Excellence: Apply operational rigor by managing the flow of creative briefs, tracking launch milestones, and maintaining GTM playbooks to ensure cross-functional teams deliver on time. - Cross-Functional Hub: Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing to ensure alignment on roadmap priorities. - Lifecycle Architecture: Design macro-level blueprints for customer acquisition and engagement. Establish the high-level framework for maximizing long-term Lifetime Value (LTV), guiding CRM and performance teams on targeted retention and "always-on" campaigns. 3. Market Intelligence & Performance Optimization - Insights & AI Workflows: Synthesize market research and competitor analysis to inform GTM strategies. Build and maintain AI workflows to track market intelligence and surface strategic opportunities. - KPI Ownership: Define what success looks like by establishing overarching goals and metrics for launches; partner with analytics teams to measure effectiveness and optimize for maximum ROI. - Regulatory Influence: Stay up-to-date on industry trends and regulatory developments in the crypto space to inform both marketing strategy and product roadmap decisions. What we’re looking for: - Experience: Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps - GTM Architect: Proven ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch. - Technical Domain Expertise: Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions. - Driver & Influencer: Highly skilled at leading by influence. You know how to brief, guide, and inspire dedicated execution teams while possessing the project management skills (e.g., Asana, Jira) needed to keep complex launches on track. - Tech Fluent: Comfortable leveraging AI tools to optimize strategic workflows and generate market insights. - Communication: Excellent presentation skills with the ability to translate complex technical or financial concepts into simple, mainstream consumer marketing. - Mindset: Entrepreneurial spirit with a passion for innovation; experience working in a remote or distributed team environment is a plus. At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to: - Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week - Health & Wellness support - Health and Life Insurance. - Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work. - Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation. - Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee. For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.